While the digital media industry has exploded as the dominant medium for advertising, the privacy challenges faced by the industry continue to grow in number and complexity. New laws in California, Virginia and Colorado, together with new policy initiatives by Apple and Google, have made compliance Continue Reading
Colorado Privacy Act Becomes the Third Comprehensive State Privacy Law
The Bottom Line Colorado is the third state to enact a comprehensive consumer privacy law.Although the Colorado Privacy Act shares some similarities with California’s CCPA and CPRA, and Virginia’s CDPA, there are some material differences, and companies will need to strategize how to harmonize Continue Reading
AdExchanger | New Rules for Behavior Advertising: How The CDPA and CPRA Compare
Apple Makes Big Changes to Its Tracking System
The Bottom Line Apple’s changes to IDFA and Google’s announcement blocking third-party cookies in Chrome will change advertisers’ ability to track and retarget users as they have in the past.All participants in the online advertising ecosystem, including publishers, ad tech companies and Continue Reading
Virginia Becomes the Second State to Pass a Comprehensive Privacy Law
The Bottom Line While Virginia is now the second state with a comprehensive consumer privacy law, it certainly will not be the last.With CCPA already in effect and the CDPA and CPRA both on the horizon, companies will need to begin planning now to update their privacy programs to ensure Continue Reading
Don’t Smile at the Camera — New Biometric Data Laws
The Bottom Line The confluence of privacy, security, societal and other reasons have resulted in increased scrutiny over the use of biometric data through new proposed laws. In the absence of a consistent federal standard, businesses should assess their biometric data collection and use practices Continue Reading