The Bottom Line The Personal Sponsor Commitment, part of the revised Rule 40 Guidelines, creates a contractual relationship between athlete personal sponsors and the USOPC, which poses challenges and risks for sponsors. Marketers seeking to leverage Olympic athletes during the 2020 Tokyo Games Continue Reading
Coronavirus: Protective Measures for the Workplace
The Bottom Line There is no need for panic, as the likelihood of contracting Coronavirus in the United States is low, according to both the CDC and OSHA. Adopting the common sense measures recommended by the CDC will go a long way toward keeping employees healthy during this cold and flu season, Continue Reading
States Are Proposing Their Own CCPA-Like Privacy Laws
The Bottom Line CCPA was just the tipping point of comprehensive state privacy laws. Since the law took effect on January 1, 2020, bills have been introduced in Washington, Nebraska, Virginia, Florida and there have been further developments in New York. While it’s difficult to predict which, if Continue Reading
Privacy Updates as the CCPA Takes Effect
The Bottom Line Privacy changes are happening at a rapid pace:CCPA enforcement is just around the corner and the ad industry is already busy taking measures toward compliance.The California data broker registration website has opened ahead of the initial registration deadline.Google made a big Continue Reading
SAG-AFTRA Commercials Contract’s Low-Budget Digital Waiver Updated for 2020
The Bottom Line Effective on January 1, 2020, the LBD Waiver has been modified, most significantly, to shift the budget threshold from $50,000 per commercial, regardless of the number produced during any one production day, to a budget of $100,000 in the aggregate per production day.It is too early Continue Reading
Illinois Workplace Transparency Act Goes Into Effect January 1, 2020
The Bottom Line With the January 1, 2020 effective date of the Act rapidly approaching, Illinois employers should: Update confidentiality and separation agreements to include all compliant language to ensure enforceability of the agreements;Revise anti-harassment policies to preclude harassment Continue Reading
FTC Offers YouTube Channel Owners Guidance on COPPA Compliance
The Bottom Line As a result of the FTC’s action against Google and YouTube, YouTube channel owners will be required to designate whether their channels and content are “directed to children” under COPPA. The FTC’s recent guidance will help channel owners make this determination. This guidance is Continue Reading
The FTC is Drilling Down on Negative Option Marketing Practices
The Bottom Line While the FTC’s action against Match plays out in court, it is worth noting that the FTC last initiated a regulatory review of the Negative Option Rule over a decade ago in 2009. When the FTC completed that review in 2014, it concluded that amendments were not warranted because the Continue Reading
FTC Brings Actions Against the Sale of ‘Fake Indicators of Social Media Influence’ and ‘Fake Reviews’
The Bottom Line The FTC’s actions challenging the sale of fake social media indicators and online reviews are intended to deter others from polluting the online marketplace with deceptive and inaccurate information. It is important to reiterate that the FTC brought its actions against two chief Continue Reading
FTC Releases New Resources for Influencers
The Bottom Line The FTC’s brochure and microsite are new resources that will be helpful for both marketers training their influencers as well as to influencers themselves in making disclosures. This clear and practical guidance from the FTC should put all involved parties — including influencers Continue Reading