Quick Details
- Date | March 28, 2025
- Time | 11:00 – 12:00 PM ET
- Location | New York City Bar Association, 42 West 44th Street, New York, NY
Session Overview
On Friday, March 28, Paavana Kumar (Partner, Advertising + Marketing) will join a panel discussion titled “Influencing Beauty: Assessing the Impact of the Endorsement Guides on the Cosmetics and Personal Care Industries,” at the American Conference Institute’s (ACI) 12th Annual Legal, Regulatory, and Compliance Forum on Cosmetics & Personal Care Products.
In this session, Paavana will be joined by Jennifer Santos (National Advertising Division), and Claudia A. Lewis (Venable LLP) where they will dive into critical insights on the legal and regulatory challenges in the cosmetics and personal care industries. Topics will include:
- Understanding how the FTC guidelines have affected influencer marketing campaigns and what companies have learned about aligning marketing practices with compliance
- Practical advice on building compliant influencer partnerships, from disclosure requirements to contract essentials
- Exploring the rise of AI influencers and the legal risks in cosmetics advertising, including avoiding fake reviews and misleading endorsements
- Exploring National Advertising Division’s (NAD) oversight in this area and how NAD rulings influence cosmetics marketing tactics on social media platforms
Speakers
- Paavana Kumar, Partner, Advertising + Marketing
- Jennifer Santos, Attorney, National Advertising Division (NAD)
- Claudia A. Lewis, Partner and Co-Chair of Venable’s FDA Group, Venable LLP