Quick Details
- Date | March 28, 2025
- Time | 11:00 – 12:00 PM ET
- Location | New York City Bar Association, 42 West 44th Street, New York, NY
Session Overview
On Friday, March 28, Paavana Kumar (Partner, Advertising + Marketing) will join a panel discussion titled “Influencing Beauty: Assessing the Impact of the Endorsement Guides on the Cosmetics and Personal Care Industries,” at the American Conference Institute’s (ACI) 12th Annual Legal, Regulatory, and Compliance Forum on Cosmetics & Personal Care Products.
In this session, Paavana will be joined by Jennifer Santos (National Advertising Division), and Elizabeth Rotenberg-Schwartz (Orveon Global) where they will dive into critical insights on the legal and regulatory challenges in the cosmetics and personal care industries. Topics will include:
- Understanding how the FTC guidelines have affected influencer marketing campaigns and what companies have learned about aligning marketing practices with compliance
- Practical advice on building compliant influencer partnerships, from disclosure requirements to contract essentials
- Exploring the rise of AI influencers and the legal risks in cosmetics advertising, including avoiding fake reviews and misleading endorsements
- Exploring National Advertising Division’s (NAD) oversight in this area and how NAD rulings influence cosmetics marketing tactics on social media platforms
Speakers
- Paavana Kumar, Partner, Advertising + Marketing
- Jennifer Santos, Attorney, National Advertising Division (NAD)
- Elizabeth Rotenberg-Schwartz, General Counsel, Orveon Global