“Dark patterns” go far beyond just tricking internet users into giving up their personal information, money and time. These practices encompass anything from hiding junk fees in a bill to making it impossibly complicated to cancel a subscription. Paavana Kumar provided her comments on this topic in AdExchanger’s article, “Regulators Have Their Eye On The Dark Art Of Dark Patterns,” expressing that cracking down on this area is “a huge priority” for federal regulators.
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