Marijuana legalization is heating up across the country.
As of this month, 33 states permit marijuana use for medicinal or recreational purposes, and an additional three states have decriminalized marijuana use. More states continue to eye potential legalization, with New York, New Jersey and Connecticut all currently debating expanding decriminalization beyond just medicinal use.
And, on the federal level, the 2018 Farm Bill removed “industrial hemp” from Schedule I of the Controlled Substances Act, essentially decriminalizing the use of hemp-derived cannabidiol (CBD).
Yet, while the legalization trend is undeniable and the cannabis market continues to grow, businesses are finding it hard to market their products online, due in part to the reluctance of publishers and networks to accept or run advertising for cannabis and CBD products.