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Ronald R. Urbach is Chairman of the firm and the Management Committee.  He is also co-chair of the Advertising, Marketing & Promotions Practice Group and head of the Intellectual Property; Entertainment, Media & Sports and Digital Media, Technology & Privacy Practice Groups.

His clients include numerous multinational, national and regional advertising agencies, including those agencies that are viewed as being the top creative agencies in the world.  Agency clients include the full range of below the line agencies which include promotion, direct marketing, telemarketing, public relations, health care, interactive, event and other businesses.  Some of the largest advertisers and marketers in many different product categories are his clients, including those in the automotive, telecommunications, wireless communication, retailing, video games, consumer electronics, publishing, membership services, computer, entertainment, internet, alcoholic beverages, magazines and travel sectors.

Mr. Urbach has been recognized as a leading advertising lawyer for 12 consecutive years by Chambers USA: America’s Leading Lawyers for Business (2006-2017) and has received a "Star Individual" ranking since the inception of this tier. The guide describes him as "probably the best attorney in the field today; his advice and counsel are invaluable." In addition, Mr. Urbach was inducted into the "Hall of Fame" after consistently being recognized by The Legal 500 United States (2008-2017) as a "leading lawyer" in the area of advertising and marketing, where clients have stated "there is simply no one who knows how to guide a client through today's advertising landscape like him," Mr. Urbach has also been recognized by The Best Lawyers in America in advertising law (2010-2017) and as a Super Lawyer by New York Metro Super Lawyers (2007-2017).

Mr. Urbach regularly counsels his clients on all aspects of the law in the creation, production and distribution of advertising, marketing and promotional materials. Not only are the federal, state and local laws that generally apply to advertising, marketing and promotion considered, but also the laws and regulations unique to a specific product category or industry. From broadcast clearance of advertising materials, review of advertising copy, analysis of marketing programs, and the application of intellectual property laws and rights of privacy and publicity, Mr. Urbach's practice covers every applicable issue and area. A substantial portion of his practice involves the negotiation and drafting of all types of contracts and agreements, including agency client, promotion, joint marketing, sponsorship, talent, music and licenses.

Mr. Urbach's practice and proficiency involves appearing before federal and local regulatory agencies - the Federal Trade Commission, state attorneys general, and other federal, state and local agencies that have jurisdiction over advertising, marketing and promotions. He has handled many of the most critical advertising and marketing practice cases in recent years, a number of which were joint FTC and/or multistate actions.  Mr. Urbach also regularly handles cases before the National Advertising Division (NAD), the leading self-regulatory body of the advertising industry.

In addition, Mr. Urbach has a leading reputation in the new media and interactive industries. He works with publishers, interactive agencies, technology companies, internet companies and content developers.  His practice touches on every aspect of the internet eco-system.

REPRESENTATIVE ENGAGEMENTS

  • Represented a major videogame hardware company in an FTC investigation relating to alleged false advertising and unsubstantiated claims for the introduction of a new videogame device.
  • Represented a major automobile manufacturer and its advertising agency in connection with a Federal Trade Commission (FTC) inquiry regarding a commercial for a vehicle, which was one of the first investigations by the FTC involving demonstrations.
  • Retained by the American Association of Advertising Agencies (4A's) to file comments on behalf of the industry with respect to its position on the FCC’s “set-top box” rule, which addresses cable companies’ requirement that consumers use cable boxes to access their programming.
  • Successfully defended helmet manufacturer Cascade Sports in an advertising challenge brought by Bauer Hockey Inc. before the NAD regarding various performance and superiority claims. The NAD concluded that many of our client’s performance claims were substantiated and that our client’s equipment provided maximum protection.
  • Retained by the two leading advertising industry trade associations, the 4A's and the American Advertising Federation (AAF), to file comments on behalf of the advertising industry with the FTC regarding possible revisions to its "Guides Concerning the Use of Endorsements and Testimonials in Advertising."
  • Worked with Amazon in the formulation of interactive advertising policies and guidelines in connection with its implementation of interactive advertising. The goal was to balance diverse legal, regulatory and policy issues with the company's business and marketing objectives.
  • Working with the 4A's, Davis & Gilbert drafted standard forms, advised on value compensation metrics, participated in nationwide industry educational efforts on value compensation, advised on industry developments, and represented the interests of the industry on both regulatory and litigation matters.
  • Represented the 4A's, the AAF and the Association of National Advertisers (ANA) in the filing of an amicus brief before the U.S. Supreme Court in Nike v. Kasky, a First Amendment commercial speech case concerning a corporation's right to speak freely on matters of public concern and one of the most watched and anticipated free speech cases in the last 20 years.
  • Retained by the three key advertising industry trade associations, 4A's, the AAF and ANA, to file comments on behalf of the entire advertising industry with the FTC regarding revisions to its "Guides for the Use of Environmental Marketing Claims."
  • Developed all of the terms and conditions, and reviewed the applicable collateral and marketing materials, for a sophisticated loyalty redemption program for a major retailer.
  • Negotiated numerous agency client agreements on behalf of agency and advertisers, many of which are global agreements involving a range of individuals covering all areas – procurement, finance, marketing, advertising and legal.
  • Represented Verizon Wireless in the settlement reached among 32 state attorneys general and three of the nation's largest wireless telephone carriers involving pricing and signal coverage disclosures, among other issues.
  • Represented Affinion Corporation in a settlement resolved with 16 state attorneys general that involved a major national bank and their marketing practices for membership clubs using trial offer marketing and key solicitation devices.
  • Successfully defended American Isuzu Motors in the FTC and multi-state action against automobile industry lease and finance advertising practices.
  • Advised clients on all of the applicable "Green" and environmental advertising and marketing practices and issues relating to product development, packaging and marketing; and further handled seminal Green marketing and advertising regulatory and self-regulatory matters. 
  • Negotiated successful settlements with numerous individual state and local government agencies on advertising and marketing practices for national, regional and local advertisers across product and service categories.
  • Successfully defended "negative option" marketing practices for clients, both at the federal and state regulatory levels, and in state enforcement actions from New York to California.

SPEAKING ENGAGEMENTS

"Transformation Sweeping Advertising and Marketing: Key Trends and Legal Developments," 39th Annual Brand Activation Association Marketing Law Conference, November 13-15, 2017

"Yes, You Should Start That New Agency You’ve Always Dreamed of, BUT...," 2017 Advertising Week New York, September 25-29, 2017

"Tweeting with Words," ANA Advertising Law & Public Policy Conference, March 27-29, 2017

"Going Global 3.0" and "Long Live the Independence," Advertising Week Europe, March 20-24, 2017

"Advertising and Marketing Law Self-Regulation," Brand Activation Association Breakfast, March 7, 2017

"Advertising & the Law: Social Media Dynamics," American Association of Advertising Agencies' Advertising Legal & Regulatory Webinar, February 8, 2017

"Brand Activation - Law in Review," 38th Annual Brand Activation Association Marketing Law Conference, November 9-11, 2016

"'But We Need the Answer Now!' – Counseling Clients in a Real-Time Environment," National Advertising Division's 2016 Annual Conference, September 26-27, 2016

"Content Rights Management: Rules of the Road for Social Media," International Council of Shopping Centers MOCIAL+ Marketing, Advertising & Sponsorship in a Digital Age Conference, August 10-12, 2016

"Shopper Marketing: Hot Topics and Developing Legal Issues," Association of National Advertisers/Brand Activation Association’s Shopper Marketing Conference, July 25-27, 2016

"Rebuilding Confidence and Trust in The Marketing Ecosystem," 2016 ANA's Advertising Financial Management Conference, May 1-4, 2016

"In Retrospect – An in Depth Look at Key Consumer Protection Cases," American Bar Association Antitrust Law Spring Meeting, April 5-8, 2016

"Going Global: Taking Your Agency Abroad," "Trust: Digital's New Currency," Advertising Week Europe, April 2016

"Industry Leaders' Perspectives: Empowering Marketing through Data," American Association of Advertising Agencies' Data Summit, February 9, 2016

"Brand Activation Law: Walking the Line: Between Innovation and Regulation," 37th Annual Brand Activation Association Marketing Law Conference, November 9-11, 2015

"The Trust Conversation," 2015 Advertising Week New York, September 30, 2015

"Social Media in the Digital Age," Brand Activation Association In-House Counsel Legal Share Group, September 25, 2015

"Social Media 2.0," Portland Ad Federation Agency Owner's Roundtable, September 22, 2015

"Content Rights Management: 'Rules of the Road' for Social Media," American Association of Advertising Agencies Webinar, July 28, 2015

"Social Media 2.0," Association of National Advertisers Legal Affairs Committee Meeting, July 22, 2015

"The Future in Ten Minutes or Less," 2015 ANA Advertising Law & Public Policy Conference, March 31 - April 1, 2015

"Crossing the Atlantic," 2015 Advertising Week Europe, March 25, 2015

"Content-Rights Management: 'Rules of the Road' for Social Media," American Association of Advertising Agencies' Management Practitioners Forum, March 22, 2015

"Where is Data Headed," American Association of Advertising Agencies' Data Summit, February 3, 2015

"Use of Social Media for Marketing & Advertising – What Legal Issues Apply?", Association of American Publisher’s Lawyers Committee Meeting, January 8, 2015

PUBLICATIONS

Co-Author, "FTC Charges Online Negative Option Marketing Scheme with Deceiving Shoppers," D&G Advertising, Marketing & Promotions Alert, October 2017

Co-Author, "Self-Regulation Meets Self-Mediation," 2017 Trends in Marketing Communications Law

Co-Author, "FTC Renews Focus On Efficacy And Safety Claims," 2017 Trends in Marketing Communications Law

Co-Author, "California Alleges Four of the Largest U.S. Retailers Engage in 'False Reference Pricing'," D&G Advertising, Marketing & Promotions Alert, January 2017

Co-Author, "Staples Settles Consumer Class Action Over Deceptive Rewards Program Practices," D&G Advertising, Marketing & Promotions Alert, January 2017

Co-Author, "New York Attorney General Settles With MedRite and Carmel Over Paid Online Consumer Reviews," D&G Advertising, Marketing & Promotions Alert, December 2016

Author, "Gambling and Lottery Risks Are Highlighted by New York City Marathon Lawsuit and Settlement," D&G Advertising, Marketing & Promotions Alert, December 2016

Co-Author, "How to Avoid a Challenge," Inside Counsel, September 8, 2016 

Co-Author, "'All Natural' Claims Challenged by FTC; Four Companies Settle and One Is Charged," D&G Advertising, Marketing & Promotions Alert, May 2016

Co-Author, "Many Challenges and Big Changes for the NAD," D&G Advertising Law: 2015 Lessons Learned & 2016 Practical Advice

Co-Author, "FTC Remains Focused on Substantiation and Enforcement," D&G Advertising Law: 2015 Lessons Learned & 2016 Practical Advice

Co-Author, "Green Marketing Still Needs Support," D&G Advertising Law: 2015 Lessons Learned & 2016 Practical Advice

Co-Author, "FTC Brings First Action Alleging Deceptive Native Advertising Practices," D&G Advertising, Marketing & Promotions Alert, March 2016

Co-Author, "Advertising Regulatory Landscape: What In-House Counsel Need to Consider when Responding to An FTC or State AG Action," Inside Counsel, January 21, 2016

Co-Author, "NYC Marathon Organizer Sued Over Alleged Illegal Lottery," D&G Advertising, Marketing & Promotions Alert, January 2016

Co-Author, "Three Recent Developments in Native Advertising from the FTC, MMA & OBA," D&G Advertising, Marketing & Promotions Alert, January 2016

Co-Author, "Advertising Regulatory Landscape: What In-House Counsel Need to Know," Inside Counsel, December 3, 2015

Co-Author, "Wyndham Settles FTC's Data Breach Case After Ruling Reinforced FTC's Authority," D&G Digital Media, Technology & Privacy Alert, December 2015

Co-Author, "How to Avoid Run-Ins With State AGs, the New Cops on the Block," Corporate Counsel, September 24, 2015

Co-Author, "New York Attorney General Is Latest Regulator to Challenge the Auto Industry," D&G Advertising, Marketing & Promotions Alert, September 2015

Co-Author, "FTC Updates Answers to Frequently Asked Questions About Endorsement Guides," D&G Advertising, Marketing & Promotions Alert, June 2015

Author, "The Future of Advertising Self-Regulation," cmo.com, April 21, 2015

Co-Author, "ABA Committees Recommend Widespread Changes to NAD Procedures and Practices," D&G Advertising, Marketing & Promotions Alert, April 2015

Co-Author, "Court Finds Affiliate Marketing Network Responsible for False Claims Made by its Affiliates," D&G Advertising, Marketing & Promotions Alert, April 2015

Co-Author, "Auto Dealers Settle Deception and Fraud Claims as FTC Continues Its Focus on the Industry," D&G Advertising, Marketing & Promotions Alert, April 2015

Co-Author, "A Banner Year For NAD Challenges," D&G Advertising Law: 2014 Lessons Learned & 2015 Practical Advice, Winter 2015

Co-Author, "Regulators Continue Their Focus on Disclosures," D&G Advertising Law: 2014 Lessons Learned & 2015 Practical Advice, Winter 2015

Co-Author, "Environmental Marketing Needs to Get Real," D&G Advertising Law: 2014 Lessons Learned & 2015 Practical Advice, Winter 2015

Co-Author, "Emerging Law for Disruptive Hardware: Robots, Drones and Connected Devices," D&G Advertising Law: 2014 Lessons Learned & 2015 Practical Advice, Winter 2015

Co-Author, "NAD Recommends Changes to Online Travel Agency's Search Engine Marketing Claims," D&G Advertising, Marketing & Promotions Alert, February 2015

PRESS

Quoted, ANA Magazine, "New Palette for Green Marketing: Weaving the Environmental Message into the Day-to-Day Operation," by Matthew Schwartz, June 28, 2017

Quoted, BloombergBNA, "Ad Exodus From Google Drives Change, Lawsuit Doesn't," by Michaela Ross and Alexis Kramer, March 27, 2017

Mentioned, Campaign, "London 'Lacking Marketing Start-Ups'," by Daniel Farey-Jones, March 22, 2017

Quoted,  FTC Watch, "Pahl Replaces Rich as Guard Changes at Bureau of Consumer Protection," February 17, 2017

Mentioned, Law360, "FTC's New Bureau Head Likely To Keep Up Privacy Pressure," February 10, 2017

Mentioned, AdExchanger, "FTC Vet Thomas Pahl To Lead The FTC's Consumer Protection Arm," February 9, 2017

Mentioned, Bloomberg BNA, "Privacy & Security Pros: Top FTC Official Jessica Rich to Leave, 'Clean Slate' Emerging?" February 8, 2017

Mentioned, AdExchanger, "Jessica Rich, Advertising's Top Cop, Steps Down From The FTC," February 7, 2017

Mentioned, Nutra Ingredients USA, "USA – Expert Unsure GNC Can Make Case Over Rejected Ad," February 7, 2017

Mentioned, Advertising Age, "What GNC's Feud With Fox Means for Future of Super Bowl Advertisers," February 6, 2017

Quoted, Law360, "Ramirez Leaves An FTC Ready To Lead Privacy Enforcement," January 13, 2017

Quoted, AdExchanger.com, "The FTC Probes Privacy Disclosure Efficacy," September 16, 2016

Quoted, Law360, "Brill Leaves FTC With Legacy of Powerful Privacy Advocate," by Allison Grande, March 22, 2016

Quoted, AdAge.com, "Lord & Taylor Settles Claims of Deceptive Marketing," by Adrianne Pasquarelli, March 15, 2016

Quoted, AdWeek, "FTC Slams Lord & Taylor for Not Disclosing Paid Social Posts and Native Ads," by Patrick Coffee, March 15, 2016

Quoted, Law360, "FTC’s Lord & Taylor Action Shows Perils Of New Ad Strategies," by Allison Grande, March 15, 2016

Quoted, The Wall Street Journal, "Lord & Taylor Reaches Settlement with FTC Over Native Ad Disclosures," by Nathalie Tadena, March 15, 2016

Mentioned, Donnaspromotalk.com, "Real-Time Marketing, Sweepstakes, Contests, Social Media, FTC, all focus at BAA's 37th Marketing Law Conference," November 12, 2015

Quoted, CMO.com, "Six Legal And Regulatory Risks CMOs Can't Afford To Ignore," by Stephanie Overby, November 11, 2015

Quoted, BloombergBNA, "Law Firms Must Spend More Time Talking to Themselves," June 19, 2015

Quoted, MediaPost, "Ad Lawyers' Predictions: Data Will Be King, Disclaimers Will Disappear," March 31, 2015

Mentioned, American Association of Advertising Agencies (4A’s) newsletter, "Where is Data Regulation Headed?" February 4, 2015

Mentioned, Law360, "FTC's Brill Says Attorneys Too Involved In New Privacy Notices," by Allison Grande, September 29, 2014

PROFESSIONAL MEMBERSHIPS/AFFILIATIONS

New York State Bar Association
Brand Activation Association, Board of Advisors, Legal Affairs Committee, and Legal Center of Excellence Chair
American Association of Advertising Agencies, Legal Affairs Committee

BAR ADMISSIONS

New York

EDUCATION

Washington University School of Law, St. Louis, J.D., 1976
Clark University, B.A., magna cum laude, 1973


    Top Ranked-Chambers USA    The Legal 500 - The Clients Guide to Law Firms
The Legal 500 - The Clients Guide to Law Firms

REPRESENTATIVE ENGAGEMENTS

  • Represented a major videogame hardware company in an FTC investigation relating to alleged false advertising and unsubstantiated claims for the introduction of a new videogame device.
  • Represented a major automobile manufacturer and its advertising agency in connection with a Federal Trade Commission (FTC) inquiry regarding a commercial for a vehicle, which was one of the first investigations by the FTC involving demonstrations.
  • Retained by the American Association of Advertising Agencies (4A's) to file comments on behalf of the industry with respect to its position on the FCC’s “set-top box” rule, which addresses cable companies’ requirement that consumers use cable boxes to access their programming.
  • Successfully defended helmet manufacturer Cascade Sports in an advertising challenge brought by Bauer Hockey Inc. before the NAD regarding various performance and superiority claims. The NAD concluded that many of our client’s performance claims were substantiated and that our client’s equipment provided maximum protection.
  • Retained by the two leading advertising industry trade associations, the 4A's and the American Advertising Federation (AAF), to file comments on behalf of the advertising industry with the FTC regarding possible revisions to its "Guides Concerning the Use of Endorsements and Testimonials in Advertising."
  • Worked with Amazon in the formulation of interactive advertising policies and guidelines in connection with its implementation of interactive advertising. The goal was to balance diverse legal, regulatory and policy issues with the company's business and marketing objectives.
  • Working with the 4A's, Davis & Gilbert drafted standard forms, advised on value compensation metrics, participated in nationwide industry educational efforts on value compensation, advised on industry developments, and represented the interests of the industry on both regulatory and litigation matters.
  • Represented the 4A's, the AAF and the Association of National Advertisers (ANA) in the filing of an amicus brief before the U.S. Supreme Court in Nike v. Kasky, a First Amendment commercial speech case concerning a corporation's right to speak freely on matters of public concern and one of the most watched and anticipated free speech cases in the last 20 years.
  • Retained by the three key advertising industry trade associations, 4A's, the AAF and ANA, to file comments on behalf of the entire advertising industry with the FTC regarding revisions to its "Guides for the Use of Environmental Marketing Claims."
  • Developed all of the terms and conditions, and reviewed the applicable collateral and marketing materials, for a sophisticated loyalty redemption program for a major retailer.
  • Negotiated numerous agency client agreements on behalf of agency and advertisers, many of which are global agreements involving a range of individuals covering all areas – procurement, finance, marketing, advertising and legal.
  • Represented Verizon Wireless in the settlement reached among 32 state attorneys general and three of the nation's largest wireless telephone carriers involving pricing and signal coverage disclosures, among other issues.
  • Represented Affinion Corporation in a settlement resolved with 16 state attorneys general that involved a major national bank and their marketing practices for membership clubs using trial offer marketing and key solicitation devices.
  • Successfully defended American Isuzu Motors in the FTC and multi-state action against automobile industry lease and finance advertising practices.
  • Advised clients on all of the applicable "Green" and environmental advertising and marketing practices and issues relating to product development, packaging and marketing; and further handled seminal Green marketing and advertising regulatory and self-regulatory matters. 
  • Negotiated successful settlements with numerous individual state and local government agencies on advertising and marketing practices for national, regional and local advertisers across product and service categories.
  • Successfully defended "negative option" marketing practices for clients, both at the federal and state regulatory levels, and in state enforcement actions from New York to California.

SPEAKING ENGAGEMENTS

"Transformation Sweeping Advertising and Marketing: Key Trends and Legal Developments," 39th Annual Brand Activation Association Marketing Law Conference, November 13-15, 2017

"Yes, You Should Start That New Agency You’ve Always Dreamed of, BUT...," 2017 Advertising Week New York, September 25-29, 2017

"Tweeting with Words," ANA Advertising Law & Public Policy Conference, March 27-29, 2017

"Going Global 3.0" and "Long Live the Independence," Advertising Week Europe, March 20-24, 2017

"Advertising and Marketing Law Self-Regulation," Brand Activation Association Breakfast, March 7, 2017

"Advertising & the Law: Social Media Dynamics," American Association of Advertising Agencies' Advertising Legal & Regulatory Webinar, February 8, 2017

"Brand Activation - Law in Review," 38th Annual Brand Activation Association Marketing Law Conference, November 9-11, 2016

"'But We Need the Answer Now!' – Counseling Clients in a Real-Time Environment," National Advertising Division's 2016 Annual Conference, September 26-27, 2016

"Content Rights Management: Rules of the Road for Social Media," International Council of Shopping Centers MOCIAL+ Marketing, Advertising & Sponsorship in a Digital Age Conference, August 10-12, 2016

"Shopper Marketing: Hot Topics and Developing Legal Issues," Association of National Advertisers/Brand Activation Association’s Shopper Marketing Conference, July 25-27, 2016

"Rebuilding Confidence and Trust in The Marketing Ecosystem," 2016 ANA's Advertising Financial Management Conference, May 1-4, 2016

"In Retrospect – An in Depth Look at Key Consumer Protection Cases," American Bar Association Antitrust Law Spring Meeting, April 5-8, 2016

"Going Global: Taking Your Agency Abroad," "Trust: Digital's New Currency," Advertising Week Europe, April 2016

"Industry Leaders' Perspectives: Empowering Marketing through Data," American Association of Advertising Agencies' Data Summit, February 9, 2016

"Brand Activation Law: Walking the Line: Between Innovation and Regulation," 37th Annual Brand Activation Association Marketing Law Conference, November 9-11, 2015

"The Trust Conversation," 2015 Advertising Week New York, September 30, 2015

"Social Media in the Digital Age," Brand Activation Association In-House Counsel Legal Share Group, September 25, 2015

"Social Media 2.0," Portland Ad Federation Agency Owner's Roundtable, September 22, 2015

"Content Rights Management: 'Rules of the Road' for Social Media," American Association of Advertising Agencies Webinar, July 28, 2015

"Social Media 2.0," Association of National Advertisers Legal Affairs Committee Meeting, July 22, 2015

"The Future in Ten Minutes or Less," 2015 ANA Advertising Law & Public Policy Conference, March 31 - April 1, 2015

"Crossing the Atlantic," 2015 Advertising Week Europe, March 25, 2015

"Content-Rights Management: 'Rules of the Road' for Social Media," American Association of Advertising Agencies' Management Practitioners Forum, March 22, 2015

"Where is Data Headed," American Association of Advertising Agencies' Data Summit, February 3, 2015

"Use of Social Media for Marketing & Advertising – What Legal Issues Apply?", Association of American Publisher’s Lawyers Committee Meeting, January 8, 2015

PUBLICATIONS

Co-Author, "FTC Charges Online Negative Option Marketing Scheme with Deceiving Shoppers," D&G Advertising, Marketing & Promotions Alert, October 2017

Co-Author, "Self-Regulation Meets Self-Mediation," 2017 Trends in Marketing Communications Law

Co-Author, "FTC Renews Focus On Efficacy And Safety Claims," 2017 Trends in Marketing Communications Law

Co-Author, "California Alleges Four of the Largest U.S. Retailers Engage in 'False Reference Pricing'," D&G Advertising, Marketing & Promotions Alert, January 2017

Co-Author, "Staples Settles Consumer Class Action Over Deceptive Rewards Program Practices," D&G Advertising, Marketing & Promotions Alert, January 2017

Co-Author, "New York Attorney General Settles With MedRite and Carmel Over Paid Online Consumer Reviews," D&G Advertising, Marketing & Promotions Alert, December 2016

Author, "Gambling and Lottery Risks Are Highlighted by New York City Marathon Lawsuit and Settlement," D&G Advertising, Marketing & Promotions Alert, December 2016

Co-Author, "How to Avoid a Challenge," Inside Counsel, September 8, 2016 

Co-Author, "'All Natural' Claims Challenged by FTC; Four Companies Settle and One Is Charged," D&G Advertising, Marketing & Promotions Alert, May 2016

Co-Author, "Many Challenges and Big Changes for the NAD," D&G Advertising Law: 2015 Lessons Learned & 2016 Practical Advice

Co-Author, "FTC Remains Focused on Substantiation and Enforcement," D&G Advertising Law: 2015 Lessons Learned & 2016 Practical Advice

Co-Author, "Green Marketing Still Needs Support," D&G Advertising Law: 2015 Lessons Learned & 2016 Practical Advice

Co-Author, "FTC Brings First Action Alleging Deceptive Native Advertising Practices," D&G Advertising, Marketing & Promotions Alert, March 2016

Co-Author, "Advertising Regulatory Landscape: What In-House Counsel Need to Consider when Responding to An FTC or State AG Action," Inside Counsel, January 21, 2016

Co-Author, "NYC Marathon Organizer Sued Over Alleged Illegal Lottery," D&G Advertising, Marketing & Promotions Alert, January 2016

Co-Author, "Three Recent Developments in Native Advertising from the FTC, MMA & OBA," D&G Advertising, Marketing & Promotions Alert, January 2016

Co-Author, "Advertising Regulatory Landscape: What In-House Counsel Need to Know," Inside Counsel, December 3, 2015

Co-Author, "Wyndham Settles FTC's Data Breach Case After Ruling Reinforced FTC's Authority," D&G Digital Media, Technology & Privacy Alert, December 2015

Co-Author, "How to Avoid Run-Ins With State AGs, the New Cops on the Block," Corporate Counsel, September 24, 2015

Co-Author, "New York Attorney General Is Latest Regulator to Challenge the Auto Industry," D&G Advertising, Marketing & Promotions Alert, September 2015

Co-Author, "FTC Updates Answers to Frequently Asked Questions About Endorsement Guides," D&G Advertising, Marketing & Promotions Alert, June 2015

Author, "The Future of Advertising Self-Regulation," cmo.com, April 21, 2015

Co-Author, "ABA Committees Recommend Widespread Changes to NAD Procedures and Practices," D&G Advertising, Marketing & Promotions Alert, April 2015

Co-Author, "Court Finds Affiliate Marketing Network Responsible for False Claims Made by its Affiliates," D&G Advertising, Marketing & Promotions Alert, April 2015

Co-Author, "Auto Dealers Settle Deception and Fraud Claims as FTC Continues Its Focus on the Industry," D&G Advertising, Marketing & Promotions Alert, April 2015

Co-Author, "A Banner Year For NAD Challenges," D&G Advertising Law: 2014 Lessons Learned & 2015 Practical Advice, Winter 2015

Co-Author, "Regulators Continue Their Focus on Disclosures," D&G Advertising Law: 2014 Lessons Learned & 2015 Practical Advice, Winter 2015

Co-Author, "Environmental Marketing Needs to Get Real," D&G Advertising Law: 2014 Lessons Learned & 2015 Practical Advice, Winter 2015

Co-Author, "Emerging Law for Disruptive Hardware: Robots, Drones and Connected Devices," D&G Advertising Law: 2014 Lessons Learned & 2015 Practical Advice, Winter 2015

Co-Author, "NAD Recommends Changes to Online Travel Agency's Search Engine Marketing Claims," D&G Advertising, Marketing & Promotions Alert, February 2015

PRESS

Quoted, ANA Magazine, "New Palette for Green Marketing: Weaving the Environmental Message into the Day-to-Day Operation," by Matthew Schwartz, June 28, 2017

Quoted, BloombergBNA, "Ad Exodus From Google Drives Change, Lawsuit Doesn't," by Michaela Ross and Alexis Kramer, March 27, 2017

Mentioned, Campaign, "London 'Lacking Marketing Start-Ups'," by Daniel Farey-Jones, March 22, 2017

Quoted,  FTC Watch, "Pahl Replaces Rich as Guard Changes at Bureau of Consumer Protection," February 17, 2017

Mentioned, Law360, "FTC's New Bureau Head Likely To Keep Up Privacy Pressure," February 10, 2017

Mentioned, AdExchanger, "FTC Vet Thomas Pahl To Lead The FTC's Consumer Protection Arm," February 9, 2017

Mentioned, Bloomberg BNA, "Privacy & Security Pros: Top FTC Official Jessica Rich to Leave, 'Clean Slate' Emerging?" February 8, 2017

Mentioned, AdExchanger, "Jessica Rich, Advertising's Top Cop, Steps Down From The FTC," February 7, 2017

Mentioned, Nutra Ingredients USA, "USA – Expert Unsure GNC Can Make Case Over Rejected Ad," February 7, 2017

Mentioned, Advertising Age, "What GNC's Feud With Fox Means for Future of Super Bowl Advertisers," February 6, 2017

Quoted, Law360, "Ramirez Leaves An FTC Ready To Lead Privacy Enforcement," January 13, 2017

Quoted, AdExchanger.com, "The FTC Probes Privacy Disclosure Efficacy," September 16, 2016

Quoted, Law360, "Brill Leaves FTC With Legacy of Powerful Privacy Advocate," by Allison Grande, March 22, 2016

Quoted, AdAge.com, "Lord & Taylor Settles Claims of Deceptive Marketing," by Adrianne Pasquarelli, March 15, 2016

Quoted, AdWeek, "FTC Slams Lord & Taylor for Not Disclosing Paid Social Posts and Native Ads," by Patrick Coffee, March 15, 2016

Quoted, Law360, "FTC’s Lord & Taylor Action Shows Perils Of New Ad Strategies," by Allison Grande, March 15, 2016

Quoted, The Wall Street Journal, "Lord & Taylor Reaches Settlement with FTC Over Native Ad Disclosures," by Nathalie Tadena, March 15, 2016

Mentioned, Donnaspromotalk.com, "Real-Time Marketing, Sweepstakes, Contests, Social Media, FTC, all focus at BAA's 37th Marketing Law Conference," November 12, 2015

Quoted, CMO.com, "Six Legal And Regulatory Risks CMOs Can't Afford To Ignore," by Stephanie Overby, November 11, 2015

Quoted, BloombergBNA, "Law Firms Must Spend More Time Talking to Themselves," June 19, 2015

Quoted, MediaPost, "Ad Lawyers' Predictions: Data Will Be King, Disclaimers Will Disappear," March 31, 2015

Mentioned, American Association of Advertising Agencies (4A’s) newsletter, "Where is Data Regulation Headed?" February 4, 2015

Mentioned, Law360, "FTC's Brill Says Attorneys Too Involved In New Privacy Notices," by Allison Grande, September 29, 2014

PROFESSIONAL MEMBERSHIPS/AFFILIATIONS

New York State Bar Association
Brand Activation Association, Board of Advisors, Legal Affairs Committee, and Legal Center of Excellence Chair
American Association of Advertising Agencies, Legal Affairs Committee

BAR ADMISSIONS

New York

EDUCATION

Washington University School of Law, St. Louis, J.D., 1976
Clark University, B.A., magna cum laude, 1973


    Top Ranked-Chambers USA    The Legal 500 - The Clients Guide to Law Firms
The Legal 500 - The Clients Guide to Law Firms