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Ronald R. Urbach is Chairman of the firm and the Management Committee.  He is also co-chair of the Advertising, Marketing & Promotions Practice Group and head of the Intellectual Property; Entertainment, Media & Publishing and Digital Media, Technology & Privacy Practice Groups.

His clients include numerous multinational, national and regional advertising agencies, including those agencies that are viewed as being the top creative agencies in the world.  Agency clients include the full range of below the line agencies which include promotion, direct marketing, telemarketing, public relations, health care, interactive, event and other businesses.  Some of the largest advertisers and marketers in many different product categories are his clients, including those in the automotive, telecommunications, wireless communication, retailing, video games, consumer electronics, publishing, membership services, computer, entertainment, internet, alcoholic beverages, magazines and travel sectors.

Mr. Urbach has been recognized as a leading advertising lawyer for nine consecutive years by Chambers USA: America’s Leading Lawyers for Business (2006-2014) and has received a “Star Individual” ranking since the inception of this tier.  The guide describes him as “one of the industry’s leading lights.” In addition, Mr. Urbach has been consistently recognized by The Legal 500 U.S. as a “leading lawyer” in the area of advertising and marketing, where he is designated by clients as one of “the best attorneys in the field today.” Mr. Urbach has also been recognized as one of The Best Lawyers in America in advertising law (2010-2014) and as a Super Lawyer by New York Metro Super Lawyers (2007-2013).

Mr. Urbach regularly counsels his clients on all aspects of the law in the creation, production and distribution of advertising, marketing and promotional materials. Not only are the federal, state and local laws that generally apply to advertising, marketing and promotion considered, but also the laws and regulations unique to a specific product category or industry. From broadcast clearance of advertising materials, review of advertising copy, analysis of marketing programs, and the application of intellectual property laws and rights of privacy and publicity, Mr. Urbach's practice covers every applicable issue and area. A substantial portion of his practice involves the negotiation and drafting of all types of contracts and agreements, including agency client, promotion, joint marketing, sponsorship, talent, music and licenses.

Mr. Urbach's practice and proficiency involves appearing before federal and local regulatory agencies - the Federal Trade Commission, state attorneys general, and other federal, state and local agencies that have jurisdiction over advertising, marketing and promotions. He has handled many of the most critical advertising and marketing practice cases in recent years, a number of which were joint FTC and/or multistate actions.  Mr. Urbach also regularly handles cases before the National Advertising Division (NAD), the leading self-regulatory body of the advertising industry.

In addition, Mr. Urbach has a leading reputation in the new media and interactive industries. He works with publishers, interactive agencies, technology companies, internet companies and content developers.  His practice touches on every aspect of the internet eco-system.

REPRESENTATIVE ENGAGEMENTS

  • Davis & Gilbert was retained by the two leading advertising industry trade associations, the American Association of Advertising Agencies and the American Advertising Federation, to file comments on behalf of the advertising industry with the Federal Trade Commission regarding possible revisions to its "Guides Concerning the Use of Endorsements and Testimonials in Advertising."
  • Worked with Amazon in the formulation of interactive advertising policies and guidelines in connection with its implementation of interactive advertising. The goal was to balance diverse legal, regulatory and policy issues with the company's business and marketing objectives.
  • Working with the American Association of Advertising Agencies, Davis & Gilbert drafted standard forms, advised on value compensation metrics, participated in nationwide industry educational efforts on value compensation, advised on industry developments, and represented the interests of the industry on both regulatory and litigation matters.
  • Represented the American Association of Advertising Agencies, the American Advertising Federation and the Association of National Advertisers in the filing of an amicus brief before the U.S. Supreme Court in Nike v. Kasky, a First Amendment commercial speech case concerning a corporation's right to speak freely on matters of public concern and one of the most watched and anticipated free speech cases in the last 20 years.
  • Davis & Gilbert was retained by the three key advertising industry trade associations, American Association of Advertising Agencies, the American Advertising Federation and Association of National Advertisers, to file comments on behalf of the entire advertising industry with the Federal Trade Commission regarding revisions to its "Guides for the Use of Environmental Marketing Claims."
  • Developed all of the terms and conditions, and reviewed the applicable collateral and marketing materials, for a sophisticated loyalty redemption program for a major retailer.
  • Negotiated numerous agency client agreements on behalf of agency and advertisers, many of which are global agreements involving a range of individuals covering all areas - procurement, finance, marketing, advertising and legal.
  • Represented Verizon Wireless in the settlement reached among 32 state attorneys general and three of the nation's largest wireless telephone carriers involving pricing and signal coverage disclosures, among other issues.
  • Represented Affinion Corporation in a settlement resolved with 16 state attorneys general that involved a major national bank and their marketing practices for membership clubs using trial offer marketing and key solicitation devices.
  • Successfully defended American Isuzu Motors in the Federal Trade Commission and multi-state action against automobile industry lease and finance advertising practices.
  • Advised clients on all of the applicable "Green" and environmental advertising and marketing practices and issues relating to product development, packaging and marketing. And further handled seminal Green marketing and advertising regulatory and self-regulatory matters. 
  • Negotiated successful settlements with numerous individual state and local government agencies on advertising and marketing practices for national, regional and local advertisers across product and service categories.
  • Successfully defended "negative option" marketing practices for clients, both at the federal and state regulatory levels, and in state enforcement actions from New York to California.

SPEAKING ENGAGEMENTS

"Back to the Future on 600 Pennsylvania Avenue," 2014 ANA Advertising Law & Public Policy Conference, April 23-24, 2014

"Journey to the Center of Advertising Law: Knowledge, Insights, and Practical Tips on The Most Important 2013 Advertising Developments," 35th Annual Brand Activation Association Marketing Law Conference, November 18-20, 2013

"Mission Impossible III: Inside Snowdon And Beyond," 2013 Advertising Week, September 23, 2013

"Ten Minute Solutions to Six of Your Biggest Problems," 2013 ANA Advertising Law & Public Policy Conference, March 19-20, 2013

"Advertising Law: Regulation at Hyper-Speed," New York State Bar Association IP Section Annual Meeting, January 21, 2013

"Today's Consumer & Consumer Marketplace," 34th Annual Promotion Marketing Association Conference, November 12-14, 2012

"Privacy & Data: The Future is Now," 2012 Advertising Week, October 4, 2012. Click here to view a video of Ron's conversation with FTC Commissioner Julie Brill.

"Third Screen: Digital Disclosures and Challenges," NAD Annual Conference 2012, October 1-2, 2012

"360 Degree View of an NAD False Advertising Challenge: Inside Strategies for Effectively Resolving Advertising Disputes," American Conference Institute’s 3rd Annual Forum on Litigating and Resolving Advertising Disputes, June 19-20, 2012

"Crime and Punishment Up Close and Personal," 2012 ANA Advertising Law & Public Policy Conference, March 28-29, 2012

"Spotlight on Advertising Privacy," American Conference Institute's 25th National Advanced Forum on Advertising Law, January 23-24, 2012

"Brave New World: Exploring the Rapidly Changing Commercial and Legal Landscape," 33rd Annual Promotion Marketing Association Conference, November 15-16, 2011

"Uncovering the Legal Risk as Organizations Leverage Social Media for Marketing and Advertising Purposes," Marcus Evans' 2nd Social Media Legal Risk and Strategy Conference, July 19-21, 2011

"NAD? Federal Court? Determining Whether and Where to Challenge Your Competitors’ Ads," American Conference Institute’s 2nd Annual Forum on Litigating and Resolving Advertising Disputes, June 21-22, 2011

"Annual Integrated Marketing Conference: Government and Legal Affairs Symposium," Promotion Marketing Association, May 26, 2011

"Collateral Consequences," Association of National Advertisers Advertising Law & Public Policy Conference, March 15-16, 2011

PUBLICATIONS

Co-Author, ""Green" Marketing Claims Can Resonate More Broadly Than Almost Any Other Type Of Claim," Advertising Compliance Service, May 2014

Co-Author, "Disclosures And Privacy Policies Head The New Year's To-Do List," D&G Advertising Law: 2013 Lessons Learned & 2014 Practical Tips, Winter 2014

Co-Author, “Much To Do In 2014 To Respond To The NAD’s 2013 Rulings,” D&G Advertising Law: 2013 Lessons Learned & 2014 Practical Tips, Winter 2014

Co-Author, "'New' Concerns Likely To Top FTC’s Interest This Year," D&G Advertising Law: 2013 Lessons Learned & 2014 Practical Tips, Winter 2014

Co-Author, "New York Attorney General Takes Action Against Fake Online Reviews," D&G Advertising, Marketing & Promotions Alert, October 2013

Co-Author, "FTC Updates Online Advertising Disclosure Guidelines," D&G Advertising, Marketing & Promotions Alert, March 2013

Co-Author, "Why the FTC Was Not Wonderful to POM," D&G Advertising, Marketing & Promotions Alert, February 2013

Author, "The Pace Of Privacy: A Look Back At 2012," Law 360, December 19, 2012

Co-Author, "FTC Finalizes New Green Guides," D&G Advertising, Marketing & Promotions Alert, October 2012

Author, "Advertising Week: A Time of Introspection and Inspection," The Huffington Post, October 3, 2012

Author, "What the Advertising Industry Learned From the Olympics," AdRants, August 16, 2012

Author, "How the Olympics Has Fueled Mobile Growth," AdRants, August 10, 2012

Author, "Five Tips For Marketers Eyeing Olympic Athlete Endorsements," AdRants, August 8, 2012

Author, "Shuttlecocks + Controversy = Happy Advertisers," AdRants, August 6, 2012

Author, "The Importance (And Relevance) of Official Olympic Sponsorship," AdRants, August 2, 2012

Author, "Advertising Lessons Learned From the Olympics Opening Ceremony," AdRants, July 31, 2012

Co-Author, "Study of “Up To” Claims Suggests Possible Change in FTC Standard," D&G Advertising, Marketing & Promotions Alert, July 2012

Co-Author, "The Future of 'Do Not Track' and its Impact on Online Media," D&G Advertising, Marketing & Promotions Alert, June 2012

Co-Author, "FTC Hosts Workshop on Advertising and Privacy Disclosures in Online and Mobile Media," D&G Advertising, Marketing & Promotions Alert, June 2012

Co-Author, "California Suit Highlights Risks of Environmental Marketing," D&G Advertising, Marketing & Promotions Alert, November 2011

Co-Author, "Stop Online Piracy Act: The Details," D&G Advertising, Marketing & Promotions Alert, November 2011

Co-Author, "Michaels Stores Settles “Continuous Sale” Charges With New York," D&G Advertising, Marketing & Promotions Alert, September 2011

Author, "The Path to Regulation and Compliance," E-Commerce Law & Policy, May 2011

PRESS

Quoted, Detroit Free Press, “Metro Detroiters Suing Elmers For Promoting Krazy Glue As Good For Wood,” by Tresa Baldas, July 29, 2013

Quoted, Antitrust Magazine, "So You Want to Self-Regulate? The National Advertising Division As Standard Bearer," by John E. Villafranco and Katherine E. Riley, Spring 2013

Quoted, Law360.com, "FTC Set To Update Dot-Com Disclosure Guide By Year's End," by Allison Grande, October 1, 2012

Quoted, AdWeek.com, "In Unorthodox Arrangement, Marketer Has Dual Roles – Can Red Peak Chairman Really Also Be Client Acer’s CMO? " by Noreen O'Leary, September 17, 2012

Quoted, Law360.com, "Dot Com Ad Guidance Must Be Flexible To Endure: Attys," by Allison Grande, September 27, 2011

Quoted, Advertising Age, "Agencies Beware: Culpability Potholes Ahead - FTC’s Updated Guidelines, New Court Precedents Indicate Firms Must Step up Due Diligence in Their Work," March 6, 2011

PROFESSIONAL MEMBERSHIPS/AFFILIATIONS

New York State Bar Association
Brand Activation Association, Board of Directors and Legal Affairs Committee
American Association of Advertising Agencies, Legal Affairs Committee

BAR ADMISSIONS

New York

EDUCATION

Washington University School of Law, St. Louis, J.D., 1976
Clark University, B.A., magna cum laude, 1973


        The Legal 500 - The Clients Guide to Law Firms

REPRESENTATIVE ENGAGEMENTS

  • Davis & Gilbert was retained by the two leading advertising industry trade associations, the American Association of Advertising Agencies and the American Advertising Federation, to file comments on behalf of the advertising industry with the Federal Trade Commission regarding possible revisions to its "Guides Concerning the Use of Endorsements and Testimonials in Advertising."
  • Worked with Amazon in the formulation of interactive advertising policies and guidelines in connection with its implementation of interactive advertising. The goal was to balance diverse legal, regulatory and policy issues with the company's business and marketing objectives.
  • Working with the American Association of Advertising Agencies, Davis & Gilbert drafted standard forms, advised on value compensation metrics, participated in nationwide industry educational efforts on value compensation, advised on industry developments, and represented the interests of the industry on both regulatory and litigation matters.
  • Represented the American Association of Advertising Agencies, the American Advertising Federation and the Association of National Advertisers in the filing of an amicus brief before the U.S. Supreme Court in Nike v. Kasky, a First Amendment commercial speech case concerning a corporation's right to speak freely on matters of public concern and one of the most watched and anticipated free speech cases in the last 20 years.
  • Davis & Gilbert was retained by the three key advertising industry trade associations, American Association of Advertising Agencies, the American Advertising Federation and Association of National Advertisers, to file comments on behalf of the entire advertising industry with the Federal Trade Commission regarding revisions to its "Guides for the Use of Environmental Marketing Claims."
  • Developed all of the terms and conditions, and reviewed the applicable collateral and marketing materials, for a sophisticated loyalty redemption program for a major retailer.
  • Negotiated numerous agency client agreements on behalf of agency and advertisers, many of which are global agreements involving a range of individuals covering all areas - procurement, finance, marketing, advertising and legal.
  • Represented Verizon Wireless in the settlement reached among 32 state attorneys general and three of the nation's largest wireless telephone carriers involving pricing and signal coverage disclosures, among other issues.
  • Represented Affinion Corporation in a settlement resolved with 16 state attorneys general that involved a major national bank and their marketing practices for membership clubs using trial offer marketing and key solicitation devices.
  • Successfully defended American Isuzu Motors in the Federal Trade Commission and multi-state action against automobile industry lease and finance advertising practices.
  • Advised clients on all of the applicable "Green" and environmental advertising and marketing practices and issues relating to product development, packaging and marketing. And further handled seminal Green marketing and advertising regulatory and self-regulatory matters. 
  • Negotiated successful settlements with numerous individual state and local government agencies on advertising and marketing practices for national, regional and local advertisers across product and service categories.
  • Successfully defended "negative option" marketing practices for clients, both at the federal and state regulatory levels, and in state enforcement actions from New York to California.

SPEAKING ENGAGEMENTS

"Back to the Future on 600 Pennsylvania Avenue," 2014 ANA Advertising Law & Public Policy Conference, April 23-24, 2014

"Journey to the Center of Advertising Law: Knowledge, Insights, and Practical Tips on The Most Important 2013 Advertising Developments," 35th Annual Brand Activation Association Marketing Law Conference, November 18-20, 2013

"Mission Impossible III: Inside Snowdon And Beyond," 2013 Advertising Week, September 23, 2013

"Ten Minute Solutions to Six of Your Biggest Problems," 2013 ANA Advertising Law & Public Policy Conference, March 19-20, 2013

"Advertising Law: Regulation at Hyper-Speed," New York State Bar Association IP Section Annual Meeting, January 21, 2013

"Today's Consumer & Consumer Marketplace," 34th Annual Promotion Marketing Association Conference, November 12-14, 2012

"Privacy & Data: The Future is Now," 2012 Advertising Week, October 4, 2012. Click here to view a video of Ron's conversation with FTC Commissioner Julie Brill.

"Third Screen: Digital Disclosures and Challenges," NAD Annual Conference 2012, October 1-2, 2012

"360 Degree View of an NAD False Advertising Challenge: Inside Strategies for Effectively Resolving Advertising Disputes," American Conference Institute’s 3rd Annual Forum on Litigating and Resolving Advertising Disputes, June 19-20, 2012

"Crime and Punishment Up Close and Personal," 2012 ANA Advertising Law & Public Policy Conference, March 28-29, 2012

"Spotlight on Advertising Privacy," American Conference Institute's 25th National Advanced Forum on Advertising Law, January 23-24, 2012

"Brave New World: Exploring the Rapidly Changing Commercial and Legal Landscape," 33rd Annual Promotion Marketing Association Conference, November 15-16, 2011

"Uncovering the Legal Risk as Organizations Leverage Social Media for Marketing and Advertising Purposes," Marcus Evans' 2nd Social Media Legal Risk and Strategy Conference, July 19-21, 2011

"NAD? Federal Court? Determining Whether and Where to Challenge Your Competitors’ Ads," American Conference Institute’s 2nd Annual Forum on Litigating and Resolving Advertising Disputes, June 21-22, 2011

"Annual Integrated Marketing Conference: Government and Legal Affairs Symposium," Promotion Marketing Association, May 26, 2011

"Collateral Consequences," Association of National Advertisers Advertising Law & Public Policy Conference, March 15-16, 2011

PUBLICATIONS

Co-Author, ""Green" Marketing Claims Can Resonate More Broadly Than Almost Any Other Type Of Claim," Advertising Compliance Service, May 2014

Co-Author, "Disclosures And Privacy Policies Head The New Year's To-Do List," D&G Advertising Law: 2013 Lessons Learned & 2014 Practical Tips, Winter 2014

Co-Author, “Much To Do In 2014 To Respond To The NAD’s 2013 Rulings,” D&G Advertising Law: 2013 Lessons Learned & 2014 Practical Tips, Winter 2014

Co-Author, "'New' Concerns Likely To Top FTC’s Interest This Year," D&G Advertising Law: 2013 Lessons Learned & 2014 Practical Tips, Winter 2014

Co-Author, "New York Attorney General Takes Action Against Fake Online Reviews," D&G Advertising, Marketing & Promotions Alert, October 2013

Co-Author, "FTC Updates Online Advertising Disclosure Guidelines," D&G Advertising, Marketing & Promotions Alert, March 2013

Co-Author, "Why the FTC Was Not Wonderful to POM," D&G Advertising, Marketing & Promotions Alert, February 2013

Author, "The Pace Of Privacy: A Look Back At 2012," Law 360, December 19, 2012

Co-Author, "FTC Finalizes New Green Guides," D&G Advertising, Marketing & Promotions Alert, October 2012

Author, "Advertising Week: A Time of Introspection and Inspection," The Huffington Post, October 3, 2012

Author, "What the Advertising Industry Learned From the Olympics," AdRants, August 16, 2012

Author, "How the Olympics Has Fueled Mobile Growth," AdRants, August 10, 2012

Author, "Five Tips For Marketers Eyeing Olympic Athlete Endorsements," AdRants, August 8, 2012

Author, "Shuttlecocks + Controversy = Happy Advertisers," AdRants, August 6, 2012

Author, "The Importance (And Relevance) of Official Olympic Sponsorship," AdRants, August 2, 2012

Author, "Advertising Lessons Learned From the Olympics Opening Ceremony," AdRants, July 31, 2012

Co-Author, "Study of “Up To” Claims Suggests Possible Change in FTC Standard," D&G Advertising, Marketing & Promotions Alert, July 2012

Co-Author, "The Future of 'Do Not Track' and its Impact on Online Media," D&G Advertising, Marketing & Promotions Alert, June 2012

Co-Author, "FTC Hosts Workshop on Advertising and Privacy Disclosures in Online and Mobile Media," D&G Advertising, Marketing & Promotions Alert, June 2012

Co-Author, "California Suit Highlights Risks of Environmental Marketing," D&G Advertising, Marketing & Promotions Alert, November 2011

Co-Author, "Stop Online Piracy Act: The Details," D&G Advertising, Marketing & Promotions Alert, November 2011

Co-Author, "Michaels Stores Settles “Continuous Sale” Charges With New York," D&G Advertising, Marketing & Promotions Alert, September 2011

Author, "The Path to Regulation and Compliance," E-Commerce Law & Policy, May 2011

PRESS

Quoted, Detroit Free Press, “Metro Detroiters Suing Elmers For Promoting Krazy Glue As Good For Wood,” by Tresa Baldas, July 29, 2013

Quoted, Antitrust Magazine, "So You Want to Self-Regulate? The National Advertising Division As Standard Bearer," by John E. Villafranco and Katherine E. Riley, Spring 2013

Quoted, Law360.com, "FTC Set To Update Dot-Com Disclosure Guide By Year's End," by Allison Grande, October 1, 2012

Quoted, AdWeek.com, "In Unorthodox Arrangement, Marketer Has Dual Roles – Can Red Peak Chairman Really Also Be Client Acer’s CMO? " by Noreen O'Leary, September 17, 2012

Quoted, Law360.com, "Dot Com Ad Guidance Must Be Flexible To Endure: Attys," by Allison Grande, September 27, 2011

Quoted, Advertising Age, "Agencies Beware: Culpability Potholes Ahead - FTC’s Updated Guidelines, New Court Precedents Indicate Firms Must Step up Due Diligence in Their Work," March 6, 2011

PROFESSIONAL MEMBERSHIPS/AFFILIATIONS

New York State Bar Association
Brand Activation Association, Board of Directors and Legal Affairs Committee
American Association of Advertising Agencies, Legal Affairs Committee

BAR ADMISSIONS

New York

EDUCATION

Washington University School of Law, St. Louis, J.D., 1976
Clark University, B.A., magna cum laude, 1973


        The Legal 500 - The Clients Guide to Law Firms