Last week, the FTC published their long-awaited updated endorsement guidelines. The updated guidelines focus on how influencers, celebrities and virtual influencers disclose their relationship with brands. Allison Fitzpatrick provided her comments and was quoted multiple times in this Wall Street Journal article, “New FTC Guidelines Could Prompt Marketers, Influencers to Revisit Endorsement Practices” discussing how the FTC’s endorsement guidelines affect marketers, influencers and brands.
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