Quick Details
- Date March 27, 2024
- Time 12:00 – 12:45 pm ET
- Location Webinar
In partnership with The PR Council, the only U.S.-based association dedicated to agencies with public relations offerings, Davis+Gilbert is proud to present a special series of four webinars. The Entrepreneur Master Class series is designed for agency leaders and entrepreneurs eager to safeguard and enhance the value of their agencies. Across the four sessions, Davis+Gilbert attorneys will delve into contract management, agency valuation, talent retention strategies and navigating the evolving landscape of generative AI.
Session Overview
In this first session, Michael Lasky (Chair, Public Relations) and Samantha Rothaus (Partner, Advertising + Marketing) will teach attendees the art of crafting client contracts that protect their firm’s interests and foster long-term partnerships. They will cover the critical elements every agency contract should include, such as scope of work, payment terms, intellectual property rights and termination clauses. Attendees will discover how to mitigate risks while maximizing value from their client engagements.
Presenters
- Michael Lasky, Chair, Public Relations
- Samantha Rothaus, Partner, Advertising + Marketing