While influencer marketing continues to grow, it is important to notice the ever changing nature of social media. As the Federal Trade Commission reviews the rules for advertising aimed at children, how will this affect child influencers and their earning potential?
Allison Fitzpatrick was quoted in The Economist article, “Regulation Could Disrupt the Booming ‘Kidfluencer’ Business” discussing the changes in the management of child influencer accounts over the years and how the FTC’s increased focus on children’s advertising and influencer endorsements could lead to a dramatic change for social media platforms and influencers in the future.