As the one-year anniversary of the first coronavirus shutdown orders in the U.S. was marked the lessons learned, and best practices distilled from entertainment and advertising productions should be applied more broadly throughout the communications and marketing industries.
Communications firms may not necessarily be organizing large-scale commercial shoots. However, many of the same protocols and best practices are appropriate even when smaller video productions and photo shoots are conducted. Live events with in-person staff, talent and attendees should also utilize the same best practices consistent with the relevant guidelines and regulations.