The Bottom Line With states passing comprehensive consumer privacy laws left and right, Washington is the first state to pass an aggressive privacy law focusing on consumer health data.With consent requirements to process health data and a private right of action, the Act is not one to be Continue Reading
Don’t Smile at the Camera — New Biometric Data Laws
The Bottom Line The confluence of privacy, security, societal and other reasons have resulted in increased scrutiny over the use of biometric data through new proposed laws. In the absence of a consistent federal standard, businesses should assess their biometric data collection and use practices Continue Reading
Four More States Give the Green Light to Legalize Recreational Marijuana
The Bottom Line The growing number of states that have legalized recreational marijuana has created opportunities for new businesses, and as a result, advertising agencies, media agencies and publishers. The expansion of legalized recreational marijuana to four additional states will only serve to Continue Reading
A Banner Year for Online Political Ads in a Socially-Distanced Reality
The Bottom Line Although the future of some state laws governing online political advertising is uncertain, at this time, many states still have laws governing online political advertising in effect, and state attorneys general are eager to enforce these regulations. In addition, the DAA has Continue Reading
Coronavirus: Protective Measures for the Workplace
The Bottom Line There is no need for panic, as the likelihood of contracting Coronavirus in the United States is low, according to both the CDC and OSHA. Adopting the common sense measures recommended by the CDC will go a long way toward keeping employees healthy during this cold and flu season, Continue Reading
States Are Proposing Their Own CCPA-Like Privacy Laws
The Bottom Line CCPA was just the tipping point of comprehensive state privacy laws. Since the law took effect on January 1, 2020, bills have been introduced in Washington, Nebraska, Virginia, Florida and there have been further developments in New York. While it’s difficult to predict which, if Continue Reading
Led by California, U.S. State and Federal Lawmakers Increasingly Focus on Consumer Privacy
6th Edition: Trends in Marketing Communications Law The California Consumer Privacy Act The California Consumer Privacy Act (CCPA), a comprehensive state privacy law that was passed and amended in 2018, is at the forefront of a rapidly changing privacy landscape in the United States. The CCPA Continue Reading
AdExchanger | Data Transparency Laws Are Coming. Are You Ready to Disclose?
CCPA Update: California Public Forums and Other Proposed State/Federal Legislation
The Bottom Line Taken together, these legislative developments are indicative of the increasingly complicated and potentially confusing data privacy regime that lies ahead. What remains clear is that businesses that process personal information need to remain diligent about privacy and data Continue Reading
Retail Practices Are In Vogue For Regulators, and Class Action Lawyers
4th Edition: Trends in Marketing Communications Law The Federal Trade Commission (FTC), state regulators, and plaintiffs' lawyers are focusing on retail and direct-to-consumer practices ranging from membership and subscription plans to discount pricing and other retail practices. For example, Continue Reading