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virtual reality

CARU’s New Metaverse Guidelines: Safeguarding Children in the Digital Frontier

October 11, 2023 by Catherine Nagle

The Bottom Line The  Children’s Advertising Review Unit (CARU), a division of BBB National Programs, recently announced guidelines for child-directed advertising and privacy in the metaverse (the Metaverse Guardrails). Although the metaverse creates innovative, educational and entertaining Continue Reading

Alert, Exploring the Metaverse and Web 3.0 – More than Crypto and NFTs - October 11, 2023

Blurred Lines: FTC Report Finds Blurred Advertising Can Harm Kids

September 20, 2023 by Catherine Nagle

The Bottom Line Children and teens are spending a considerable amount of time in immersive environments, where advertising content can be difficult to distinguish from entertainment, educational or other content.Following a wave of recent Children and Teens’ Online Privacy Protection Act (COPPA) Continue Reading

Alert, Are Your Influencers Putting You at Risk? - September 20, 2023

As Augmented Reality Engagement Increases, Novel Legal Issues Arise

May 24, 2018 by Patrick Quinn

5th Edition: Trends in Marketing Communications Law While both technologies still show great potential, the pace of evolution and rate of adoption of virtual reality (VR) and augmented reality (AR) began to diverge in 2017. VR continued to experience some initial legal growing pains last year, Continue Reading

Trends in Marketing Communications Law - May 24, 2018

Intellectual Property Magazine | The Enemy Within

June 30, 2017 by Catherine Nagle

Continue Reading

Publication - June 30, 2017

Native Advertising Faces Growing Regulatory Focus

April 11, 2017 by Patrick Quinn

4th Edition: Trends in Marketing Communications Law The continuing growth in native advertising is leading to increasing regulatory scrutiny into whether consumers can distinguish native advertisements from surrounding non-paid content, and whether disclosures are being used Continue Reading

Trends in Marketing Communications Law - April 11, 2017

$500 Million Oculus Verdict Highlights Litigation Risks for Emerging Tech Companies

February 23, 2017 by Catherine Nagle

The Bottom Line Companies developing – or seeking to acquire – new technology must take every precaution to limit their risks before litigation is on the horizon. The full extent and scope of those risks is often not clear without careful analysis. Working with counsel every step of the way can Continue Reading

Alert - February 23, 2017

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