The Bottom Line Children and teens are spending a considerable amount of time in immersive environments, where advertising content can be difficult to distinguish from entertainment, educational or other content.Following a wave of recent Children and Teens’ Online Privacy Protection Act (COPPA) Continue Reading
As Augmented Reality Engagement Increases, Novel Legal Issues Arise
5th Edition: Trends in Marketing Communications Law While both technologies still show great potential, the pace of evolution and rate of adoption of virtual reality (VR) and augmented reality (AR) began to diverge in 2017. VR continued to experience some initial legal growing pains last year, Continue Reading
Intellectual Property Magazine | The Enemy Within
Native Advertising Faces Growing Regulatory Focus
4th Edition: Trends in Marketing Communications Law The continuing growth in native advertising is leading to increasing regulatory scrutiny into whether consumers can distinguish native advertisements from surrounding non-paid content, and whether disclosures are being used Continue Reading
$500 Million Oculus Verdict Highlights Litigation Risks for Emerging Tech Companies
The Bottom Line Companies developing – or seeking to acquire – new technology must take every precaution to limit their risks before litigation is on the horizon. The full extent and scope of those risks is often not clear without careful analysis. Working with counsel every step of the way can Continue Reading