The Bottom Line Following the revision of the Rule 40 Advertising Guidelines (Guidelines), the United States Olympic & Paralympic Committee (USOPC) has issued the Personal Sponsor Commitment, which binds a U.S. Olympic athlete’s personal sponsors to the Guidelines and provides the USOPC Continue Reading
Revised Rule 40 Advertising Guidelines Offer New Opportunities for Sponsors and Athletes Just in Time for 2020 Tokyo Olympics
The Bottom Line The changes to the Rule 40 Guidelines offer significant new opportunities to athletes and their personal sponsors. Yet, marketers seeking to leverage Olympic athletes during the 2020 Tokyo Games will need to agree to broad anti-guerilla marketing prohibitions. For those prepared Continue Reading