After months of uncertainty surrounding TikTok’s future, President Trump announced on Friday that President Xi Jinping has agreed on a deal to keep TikTok running in the U.S. However, few specifics about the deal have been released. Jim Johnston, a partner in the Advertising + Marketing Practice Continue Reading
PRovoke Media | “No Agencies Will Be Unscathed”: How Trump’s Trade Tariffs Could Hit The Comms Industry
The long-term implications of President Trump’s sweeping tariffs on manufactured goods may be up for debate, but the current level of stress which many businesses are experiencing is not. Michael Lasky was quoted in this PRovoke Media article that explores how these global trade moves are Continue Reading
The Hidden Cost of Tariffs: What To Consider When Passing Them Through to Consumers
Update as of 4/9/2025 President Trump’s 90-day pause on tariffs for over 75 countries offers temporary relief, but with tariffs on Chinese goods rising to 125%, and a tariff of 25% on imported automobiles remaining in place, many brands still face significant cost pressures. The Bottom Continue Reading
The Wall Street Journal | Tariffs Create Opening for ‘Made in America’ Ads — With Carefully Chosen Words
With President Trump’s new tariffs on imports and focus on “Made In USA,” brands are incentivized to stress their connection to America. Marketers have to be prepared to substantiate their claims and comply with the law. There will be aggressive enforcement by the FTC, states and Continue Reading