The Bottom Line While COVID-19 presents many challenges to brands trying to run a sweepstakes or contest at this time, it also presents an opportunity for brands to connect with their customers by opening a channel of communication that could improve customer loyalty and goodwill if the promotions Continue Reading
Inline Links to Unlicensed Third-Party Content Now May Be Copyright Infringement
5th Edition: Trends in Marketing Communications Law For years, copyright attorneys throughout the country have relied on a decision from a Federal appellate court in the 9th Circuit (California and surrounding states) to advise clients that they may safely place on their websites unlicensed Continue Reading