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Rule 40

Wait, There’s a Catch — Rule 40 Personal Sponsor Commitment Issued Ahead of 2020 Tokyo Olympics

February 11, 2020 by Patrick Quinn

The Bottom Line Following the revision of the Rule 40 Advertising Guidelines (Guidelines), the United States Olympic & Paralympic Committee (USOPC) has issued the Personal Sponsor Commitment, which binds a U.S. Olympic athlete’s personal sponsors to the Guidelines and provides the USOPC Continue Reading

Alert - February 11, 2020

German Challenge Further Thaws Olympics “Rule 40” Advertising Restrictions

May 24, 2018 by Patrick Quinn

5th Edition: Trends in Marketing Communications Law The International Olympic Committee’s (IOC’s) "Rule 40" has long restricted athletes from appearing in advertising for companies that are not official sponsors of the Olympics. The restricted blackout period extends from nine days prior to the Continue Reading

Trends in Marketing Communications Law - May 24, 2018

Rule 40 Advertising Guidelines Return for the 2018 Winter Olympics, Creating Headaches and Challenges for Winter Olympians and Their Sponsors

June 1, 2017 by Catherine Nagle

The Bottom Line Just as the thrilling victories and agonizing defeats of the 2016 Summer Olympics in Rio have receded into memory, preparations are already under way for the 2018 Winter Olympics. Advertisers looking to leverage Olympic athletes during PyeongChang 2018 need to proactively put plans Continue Reading

Alert - June 1, 2017

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