The Bottom Line With the rapid introduction of increasingly powerful artificial intelligence (AI) technologies, regulators, consumers and even industry participants are seeking to establish a clear regulatory framework. While the European Union recently enacted the AI Act, which will both Continue Reading
The Maryland Online Data Privacy Act: Familiar Requirements, but Stricter Sensitive Data Mandates
The Bottom Line Maryland’s Legislature passed the Maryland Online Data Privacy Act of 2024 (MODPA) on April 6, 2024. While MODPA carries many similarities to other comprehensive state data privacy laws, it has some stricter parameters around the sharing of sensitive data. Pending Governor Continue Reading
Choppy Waters: Recent Privacy Developments in Targeted Advertising on Both Sides of the Atlantic
Bottom Line Recent privacy developments on both sides of The Pond make it clear that targeted advertising is becoming more challenging in both the United States and Europe. The latest Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF) decision clarifies IAB Continue Reading
Unwrapping the FTC’s Proposed Updates to the COPPA Rule
The Bottom Line On December 20th, the FTC announced proposed changes to the Children’s Online Privacy Protection Rule (COPPA), which was last updated in 2013. The updates are intended to respond to technological changes, provide greater protections for kids’ personal information and ensure Continue Reading
Third Time’s A Charm – Adequacy Decision for EU-U.S. Data Privacy Framework Adopted by European Commission
The Bottom Line Years of anticipation culminated on July 10, 2023, when the European Commission adopted an adequacy decision (the Adequacy Decision) on the EU-U.S. Data Privacy Framework (the Framework). The Adequacy Decision is the result of a series of negotiations between the European Continue Reading
As Federal and State Governments Take Action Against TikTok, What Should Brands and Agencies Know?
The Bottom Line In light of increased federal and state regulatory oversight, the potential reach of TikTok may begin to shrink.Brands and agencies should take steps to prepare for a government ban of TikTok Trendy social media app TikTok gained popularity during the COVID-19 pandemic and Continue Reading
AdExchanger | Measurement Is At Stake When CPRA Takes Effect
The digital media industry has been absorbing punches to its business model under the guise of privacy. Privacy advocates, including regulators and lawmakers, indiscriminately throw around the term "surveillance advertising” without acknowledging the many benefits of data-driven advertising to Continue Reading
Connecticut Becomes Fifth State To Pass Comprehensive State Privacy Law
The Bottom Line Connecticut is the fifth state to enact a comprehensive consumer privacy law, but it certainly will not be the last.This new law adopts many themes from previous state laws, but as we are seeing, these laws all have unique aspects and are not identical to one another. As a result, Continue Reading