The Bottom Line After both the U.S.-EU Safe Harbor Framework and EU-U.S. Privacy Shield Framework were invalidated by European courts, businesses are hopeful that the new Data Privacy Framework will be the one that finally survives legal scrutiny.Businesses dealing with cross-border transfers of Continue Reading
As Federal and State Governments Take Action Against TikTok, What Should Brands and Agencies Know?
The Bottom Line In light of increased federal and state regulatory oversight, the potential reach of TikTok may begin to shrink.Brands and agencies should take steps to prepare for a government ban of TikTok Trendy social media app TikTok gained popularity during the COVID-19 pandemic and Continue Reading
AdExchanger | Measurement Is At Stake When CPRA Takes Effect
The digital media industry has been absorbing punches to its business model under the guise of privacy. Privacy advocates, including regulators and lawmakers, indiscriminately throw around the term “surveillance advertising” without acknowledging the many benefits of data-driven advertising to Continue Reading
Connecticut Becomes Fifth State To Pass Comprehensive State Privacy Law
The Bottom Line Connecticut is the fifth state to enact a comprehensive consumer privacy law, but it certainly will not be the last.This new law adopts many themes from previous state laws, but as we are seeing, these laws all have unique aspects and are not identical to one another. As a result, Continue Reading