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Negative Opinion Marketing

Association of National Advertisers | Brand Activation Legal Committee Meeting Webinar

April 21, 2022 by Alexandria Gilner

Davis+Gilbert will be hosting the ANA Brand Activation Legal Committee webinar on Thursday, April 21. Panelist include: Paavana Kumar will provide an overview of the latest federal and state updates regarding free trials, subscription and negative option programs, including sign-up, Continue Reading

Event - April 21, 2022

E-Tailers Beware: Regulators Are Drilling Down on Negative Option Marketing

October 6, 2020 by Patrick Quinn

7th Edition: Trends in Marketing Communications Law If you look at your credit card statements, chances are that you have one or more recurring monthly or annual charges, whether for media subscriptions, meal delivery services, workout apps, cosmetics shipments or clothing rentals. Subscription Continue Reading

Buy Now: Avoiding the Pitfalls of Online Retailing, Trends in Marketing Communications Law - October 6, 2020

The FTC is Drilling Down on Negative Option Marketing Practices

November 21, 2019 by Megan O'Malley

The Bottom Line While the FTC’s action against Match plays out in court, it is worth noting that the FTC last initiated a regulatory review of the Negative Option Rule over a decade ago in 2009. When the FTC completed that review in 2014, it concluded that amendments were not warranted because the Continue Reading

Alert - November 21, 2019

FTC Charges Online Negative Option Marketing Scheme with Deceiving Shoppers

October 17, 2017 by Patrick Quinn

The Bottom Line The FTC’s complaint, and the district court’s response, highlight the continuing regulatory scrutiny into negative option marketing practices and the importance of disclosing the material terms of an offer in a clear and conspicuous manner to consumers before they pay or incur a Continue Reading

Alert - October 17, 2017

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