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IOC

Wait, There’s a Catch — Rule 40 Personal Sponsor Commitment Issued Ahead of 2020 Tokyo Olympics

February 11, 2020 by Patrick Quinn

The Bottom Line The Personal Sponsor Commitment, part of the revised Rule 40 Guidelines, creates a contractual relationship between athlete personal sponsors and the USOPC, which poses challenges and risks for sponsors. Marketers seeking to leverage Olympic athletes during the 2020 Tokyo Games Continue Reading

Alert - February 11, 2020

Revised Rule 40 Advertising Guidelines Offer New Opportunities for Sponsors and Athletes Just in Time for 2020 Tokyo Olympics

October 17, 2019 by Megan O'Malley

The Bottom Line The changes to the Rule 40 Guidelines offer significant new opportunities to athletes and their personal sponsors. Yet, marketers seeking to leverage Olympic athletes during the 2020 Tokyo Games will need to agree to broad anti-guerilla marketing prohibitions. For those prepared Continue Reading

Alert - October 17, 2019

German Challenge Further Thaws Olympics “Rule 40” Advertising Restrictions

May 24, 2018 by Patrick Quinn

5th Edition: Trends in Marketing Communications Law The International Olympic Committee’s (IOC’s) "Rule 40" has long restricted athletes from appearing in advertising for companies that are not official sponsors of the Olympics. The restricted blackout period extends from nine days prior to the Continue Reading

Trends in Marketing Communications Law - May 24, 2018

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