Since the early 2000’s, the family and child influencer industry has grown tremendously. Following two decades of explosive growth in this trend, lawmakers across the country are stepping in and attempting to regulate it. Davis+Gilbert Advertising + Marketing partner Allison Fitzpatrick was Continue Reading
Westlaw | SAG-AFTRA Welcomes the Influencer
After spending a decade carving out space in the industry, influencers are now being welcomed into the SAG-AFTRA union, which is recognizing them as a unique class of “multi-talented performers whose performances should be covered by a SAG-AFTRA contract.” Social media content creators, commonly Continue Reading
PR Week | Regulators Are Watching the Entire Influencer Ecosystem
Laura Davidson Public Relations Second Annual Social Media Summit
Paavana L. Kumar, Davis+Gilbert Advertising + Marketing associate, spoke on influencer marketing during a panel at the Second Annual Social Media Summit held in New York City on June 13. Continue Reading