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Blurred Lines: FTC Report Finds Blurred Advertising Can Harm Kids

September 20, 2023 by Catherine Nagle

The Bottom Line Children and teens are spending a considerable amount of time in immersive environments, where advertising content can be difficult to distinguish from entertainment, educational or other content.Following a wave of recent Children and Teens’ Online Privacy Protection Act (COPPA) Continue Reading

Alert, Are Your Influencers Putting You at Risk? - September 20, 2023

The Deep Dive: FTC Updates Endorsement Guides for Modern Marketing and Advertising

July 11, 2023 by Catherine Nagle

The Bottom Line The FTC has revised its Endorsement Guides to take into account how businesses reach modern consumers in the digital era. Brands, agencies and influencers should revisit their standard policies and practices now to ensure they comply with the FTC’s new guidance.Many commonly used Continue Reading

Alert, Are Your Influencers Putting You at Risk?, The Fine Print: Stay in Compliance without Losing Your Edge - July 11, 2023

14 Years in the Making: FTC Unveils Updated FTC Endorsement Guides

June 29, 2023 by Catherine Nagle

The Bottom Line It has been a busy week for the FTC – and expect the regulators to keep churning. The FTC is likely already on the hunt for a test case to apply the newly revised Endorsement Guides.Now is the time to get ahead of the updates and audit both internal and external influencer and Continue Reading

Alert, Are Your Influencers Putting You at Risk?, The Fine Print: Stay in Compliance without Losing Your Edge - June 29, 2023

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