The Bottom Line The FTC has made clear that some common online advertising methods, such as bidding on a competitor’s trademark in search engine marketing, may not always be contracted away, especially when they result in restricting consumers’ access to competitive pricing information. Parties Continue Reading
PR Week | Best Practices for Influencer Marketing Agreements
Vermont Enacts First U.S. Law Governing Data Brokers
The Bottom Line The Vermont data broker registration requirement commences on January 1, 2019, giving data brokers subject to the law some time to become familiar with its requirements and to begin compliance efforts. After years of talking about data brokers, the first law in the nation to broadly Continue Reading
Lawmakers React to New Technology Trends With Updates and Amendments
5th Edition: Trends in Marketing Communications Law Federal and State Updates In 2017, the Federal Trade Commission (FTC) continued to focus on data collection and information security practices, calling for more nuanced consent and disclosure practices and the implementation of adequate Continue Reading
Native Advertising: Here to Stay, and So Are Regulators
5th Edition: Trends in Marketing Communications Law The native advertising trend is showing no signs of slowing down. With regulators paying increased attention to adequate disclosures of paid relationships in digital, mobile and social media, marketers, publishers and their agencies should not Continue Reading
Notice Period Is Over: Regulators Heighten Focus on Individual Influencers
5th Edition: Trends in Marketing Communications Law Regulators and public watchdog groups intensified their focus on paid influencer marketing campaigns in 2017. Last spring, in the wake of petitions published by groups such as Public Citizen and TruthInAdvertising.org, which flagged "suspicious" Continue Reading
FTC Enforcement Priorities in a New Administration
5th Edition: Trends in Marketing Communications Law The changing of the guard for the federal government often signals changing priorities, especially where regulatory agencies are concerned. Unlike some agencies, which have decreased enforcement activities as a result of the Trump Continue Reading
Developments in Connected Technology Create New COPPA Challenges
5th Edition: Trends in Marketing Communications Law After a resoundingly quiet 2017, the Federal Trade Commission (FTC) started 2018 with a bang, announcing two back-to-back settlements with companies alleged to have violated the Children’s Online Privacy Protection Act (COPPA). The FTC’s Continue Reading
Two Bills Introduced in U.S. Senate Seek to Enhance Consumer Privacy Protections
The Bottom Line With the Facebook data breach, GDPR, and security issues attracting much attention these days, Congress has introduced two bills aimed at providing broader consumer privacy protections: The CONSENT Act and the Social Media Privacy Protection and Consumer Rights Act of 2018. While Continue Reading
NAD & CARU: West Coast Conferences 2018
Davis+Gilbert is a proud sponsor of the National Advertising Division (NAD) and the Children’s Advertising Review Unit’s (CARU) West Coast Conferences 2018 taking place in San Francisco, CA on May 1-2. Allison Fitzpatrick, Davis+Gilbert Advertising + Marketing partner, will moderate a session Continue Reading