Allison Fitzpatrick was mentioned in a PR News article "FTC's Endorsement Guide Maintains Focus on Transparency, Deceptiveness". Continue Reading
Law360 | Combating False Celebrity Endorsements Online
Dr. Mehmet Oz, the celebrity surgeon and television host, recently co-authored an op-ed piece for The Wall Street Journal addressing the proliferation of false celebrity ads on Facebook and how these ads are deceiving consumers and harming the reputation of the celebrities involved. Dr. Oz is not Continue Reading
FTC Brings Action Against PR Agency and Publisher For Misleading Online Endorsements and Deceptively Formatted Advertising
The Bottom Line The FTC is, once again, making it clear that all involved parties have a duty to comply with the FTC’s rules regarding paid endorsements and native advertising practices — and that it is equally willing to take action against agencies and publishers when they violate these rules. Continue Reading
Association of Corporate Counsel’s Southern California Chapter Program | Advertising in the Social Media and Digital Age: The National Advertising Division and the Role of Self-Regulation
Davis+Gilbert is a proud sponsor of the Southern California Association of Corporate Counsel. Ronald R. Urbach, Chairman of Davis+Gilbert and Co-Chair of the firm’s Advertising + Marketing group, will speak at a session titled "Advertising in the Social Media and Digital Age: The National Continue Reading
Battling the Real “Fake News”: FTC Reaches Multi-Million Dollar Settlement with Internet Marketers for False Celebrity Endorsements
The Bottom Line The FTC's settlement with the Defendants allegedly engaged in these deceptive marketing practices serves as a reminder that the parties responsible for online advertising using public figures’ names and images without authorization can be identified and stopped, and that those Continue Reading
FTC Brings First Ever Enforcement Action Against Individual Social Media Influencers; Updates Warnings and Guidance for Influencers and Marketers
The Bottom Line The FTC’s action against Martin and Cassell and the new round of FTC warning letters make clear that the FTC will bring actions against influencers who violate the Endorsement Guides. Consequently, all parties involved in influencer marketing, from marketers, agencies, influencer Continue Reading
American Association of Advertising Agencies’ Advertising Legal & Regulatory Webinar | Advertising & the Law: Social Media Dynamics
Ronald R. Urbach, chairman of the firm and co-chair of the Advertising + Marketing Practice Group, will present a webinar titled "Advertising & the Law: Social Media Dynamics" as part of the American Association of Advertising Agencies' (4A's) Advertising Legal & Regulatory Webinar Series Continue Reading