The Bottom Line The FTC is revising its Dot Com Disclosure Guides to address dark patterns and other forms of digital deception. The FTC plans to crack down on deceptive disclosures and other forms of digital deception; marketers should review their online disclosure practices to ensure they are Continue Reading
The Agency 100 | States Seek to Tax Digital Advertising Revenue
The Importance of Including Social Distancing in Marketing Campaigns
The Bottom Line Marketers need to tread lightly when showing advertisements of people going back to their daily lives, even if the advertisements show social distancing, as these ads may not reflect the reality for everyone in this country.If marketers do show people going back to their daily Continue Reading
AdExchanger | CCPA Makes the Digital Advertising Industry Feel Like Charlie Brown
AdExchanger | Digital Advertising Platforms Struggle to Keep Pace with Growing Acceptance of Marijuana
Blockchain Technology Poised to Disrupt Digital Advertising
5th Edition: Trends in Marketing Communications Law Blockchain technology, the basis of cryptocurrencies such as Bitcoin, took off in 2017 across a wide array of industries, and is poised to make significant strides in digital advertising in 2018. The inherent benefits of blockchain — security, Continue Reading
Network Advertising Initiative Annual Member Summit
Davis+Gilbert is a proud sponsor of the 2018 Network Advertising Initiative Summit to be held The Temple House in Miami, FL on April 12. The Summit will highlight innovative new technology in digital advertising and consumer privacy and address best practices for the third-party online ecosystem. In Continue Reading
Advertising Week Europe | Going Global 4.0
Davis+Gilbert is once again, a proud partner of Advertising Week Europe 2018, taking place in London March 19-22. Ronald R. Urbach, Chairman of the firm and Co-Chair of the Advertising + Marketing practice group, will moderate the "Going Global 4.0" panel on Wednesday, March 21. Program Continue Reading