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Commercials Contract

Westlaw | SAG-AFTRA Welcomes the Influencer

April 30, 2021 by Catherine Nagle

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Are Your Influencers Putting You at Risk?, Publication - April 30, 2021

SAG-AFTRA Welcomes the Influencer

April 13, 2021 by Patrick Quinn

The Bottom Line SAG-AFTRA now covers influencer-produced advertising under its new Influencer Agreement with the goal of bringing influencers into the union’s membership.The Influencer Agreement applies to audio and video content produced by signatory influencers for non-union advertisers. It Continue Reading

Alert - April 13, 2021

SAG-AFTRA’s New Letter of Adherence Shakes up Advertising Industry

October 6, 2020 by Patrick Quinn

7th Edition: Trends in Marketing Communications Law As commercial productions resume after being on pause due to COVID-19 shutdowns, advertising agencies that are not signatories to the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) Commercials Contract Continue Reading

Trends in Marketing Communications Law - October 6, 2020

SAG-AFTRA and the JPC Issue Temporary Waiver Regarding Stock Footage in Commercials

April 9, 2020 by Patrick Quinn

The Bottom Line Given the uncertain duration of the coronavirus pandemic, there is no expiration date for this Section 7 stock footage waiver.The Union must provide the JPC with 14 days’ notice of termination in order to bring the waiver period to an end.Until then, the Union Continue Reading

Alert - April 9, 2020

SAG-AFTRA Commercials Contract’s Low-Budget Digital Waiver Updated for 2020

January 16, 2020 by Patrick Quinn

The Bottom Line Effective on January 1, 2020, the LBD Waiver has been modified, most significantly, to shift the budget threshold from $50,000 per commercial, regardless of the number produced during any one production day, to a budget of $100,000 in the aggregate per production day.It is too early Continue Reading

Alert - January 16, 2020

Are (More) Good Things on the Horizon for SAG-AFTRA Agencies and Advertisers?

May 24, 2018 by Patrick Quinn

5th Edition: Trends in Marketing Communications Law Heading into the last round of collective bargaining that resulted in the 2016 SAG-AFTRA Commercials Contract (Commercials Contract), signatory advertising agencies and advertisers voiced concerns about the challenges they faced when competing Continue Reading

Trends in Marketing Communications Law - May 24, 2018

SAG-AFTRA Commercials Contract Modified to Provide “Free Bargaining” as to Compensation for Low-Budget Digital Productions

October 24, 2017 by Patrick Quinn

The Bottom Line Effective immediately, the SAG-AFTRA Commercials Contract has been modified to include a waiver allowing for "free bargaining" of economic terms for digital productions with a budget of $50,000 and under. A mid-contract waiver of this magnitude is rare and signals a clear Continue Reading

Alert - October 24, 2017

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