SAG-AFTRA Welcomes the Influencer
The Bottom Line SAG-AFTRA now covers influencer-produced advertising under its new Influencer Agreement with the goal of bringing influencers into the union’s membership.The Influencer Agreement applies to audio and video content produced by signatory influencers for non-union advertisers. It Continue Reading
SAG-AFTRA’s New Letter of Adherence Shakes up Advertising Industry
7th Edition: Trends in Marketing Communications Law As commercial productions resume after being on pause due to COVID-19 shutdowns, advertising agencies that are not signatories to the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) Commercials Contract Continue Reading
SAG-AFTRA and the JPC Issue Temporary Waiver Regarding Stock Footage in Commercials
The Bottom Line Given the uncertain duration of the coronavirus pandemic, there is no expiration date for this Section 7 stock footage waiver.The Union must provide the JPC with 14 days’ notice of termination in order to bring the waiver period to an end.Until then, the Union Continue Reading
SAG-AFTRA Commercials Contract’s Low-Budget Digital Waiver Updated for 2020
The Bottom Line Effective on January 1, 2020, the LBD Waiver has been modified, most significantly, to shift the budget threshold from $50,000 per commercial, regardless of the number produced during any one production day, to a budget of $100,000 in the aggregate per production day.It is too early Continue Reading
Are (More) Good Things on the Horizon for SAG-AFTRA Agencies and Advertisers?
5th Edition: Trends in Marketing Communications Law Heading into the last round of collective bargaining that resulted in the 2016 SAG-AFTRA Commercials Contract (Commercials Contract), signatory advertising agencies and advertisers voiced concerns about the challenges they faced when competing Continue Reading
SAG-AFTRA Commercials Contract Modified to Provide “Free Bargaining” as to Compensation for Low-Budget Digital Productions
The Bottom Line Effective immediately, the SAG-AFTRA Commercials Contract has been modified to include a waiver allowing for "free bargaining" of economic terms for digital productions with a budget of $50,000 and under. A mid-contract waiver of this magnitude is rare and signals a clear Continue Reading