The Bottom Line The largest state in the nation has now passed the country’s second law specifically regulating “data brokers.” Any company that processes personal information of consumers with whom it does not have a direct relationship should test their business practices against the California Continue Reading
California Legislature Passes Five Bills Amending the CCPA
The Bottom Line With a January 1, 2020 effective date looming, companies have been clamoring for clarity on the CCPA.These five amendments that were just passed by the legislature (assuming that they will be signed into law by the Governor, who has until October 13 to do so) will certainly help, Continue Reading
AdExchanger | Do Huge FTC Fines Signal a Huge Increase in Enforcement?
Led by California, U.S. State and Federal Lawmakers Increasingly Focus on Consumer Privacy
6th Edition: Trends in Marketing Communications Law The California Consumer Privacy Act The California Consumer Privacy Act (CCPA), a comprehensive state privacy law that was passed and amended in 2018, is at the forefront of a rapidly changing privacy landscape in the United States. The CCPA Continue Reading
Nevada Updates Privacy Law While New York Gets Ready
The Bottom Line California may have been the first to enact a comprehensive privacy law, but Nevada will be the first new law to become effective and will certainly not be the last. As evidenced by the updated Nevada law and the proposed New York law, companies may have to comply with Continue Reading
Ad Club Insider | CCPA Update: Blizzard of Bills to Amend Privacy Law Moves Forward in California Assembly
CCPA Update: Blizzard of Bills to Amend Privacy Law Moves Forward in California Assembly
The Bottom Line The marketing industry has been pleading for amendments to the CCPA and some helpful amendments have now been advanced. Should these amendments become law, they could offer some relief to the industry.Regardless, the industry is still awaiting the California Attorney General to Continue Reading
CCPA Update: Preparing for the CCPA – 10 Things You Can Tackle Now
The Bottom Line In the ever-changing landscape of the U.S. privacy space, businesses should not take a wait-and-see approach when it comes to CCPA compliance. The ten action items outlined in this Alert will not only assist businesses with CCPA compliance, but may also assist with compliance with Continue Reading