The Bottom Line As companies work towards compliance with the California Consumer Privacy Act (CCPA), questions continue to arise regarding how to fully comply with the many new requirements. The CCPA is in effect, the Data Broker Registration website is live and industry organizations have Continue Reading
AdExchanger | Is ‘Do Not Track’ the New ‘Do Not Sell’?
It’s been more than a month since the California Consumer Privacy Act (CCPA) draft regulations were released by the state attorney general’s office, and rather than demystifying the CCPA, we are left with more puzzling details to parse. Among those is: Do certain changes to user privacy settings Continue Reading
California Attorney General Releases Draft CCPA Regulations
The Bottom Line The California Attorney General is accepting comments on the CCPA draft regulations until December 6 and has scheduled four public hearings on the draft in California in early December. With the January 1, 2020 effective date quickly approaching, organizations must continue to Continue Reading
California Poised to Enact Data Broker Registration Law
The Bottom Line The largest state in the nation has now passed the country’s second law specifically regulating “data brokers.” Any company that processes personal information of consumers with whom it does not have a direct relationship should test their business practices against the California Continue Reading
California Legislature Passes Five Bills Amending the CCPA
The Bottom Line With a January 1, 2020 effective date looming, companies have been clamoring for clarity on the CCPA.These five amendments that were just passed by the legislature (assuming that they will be signed into law by the Governor, who has until October 13 to do so) will certainly help, Continue Reading
AdExchanger | Do Huge FTC Fines Signal a Huge Increase in Enforcement?
If the Federal Trade Commission (FTC) were a private business, it would be having a very good quarter. The FTC recently agreed to a $700 million settlement with Equifax over its massive 2017 data security breach, which exposed the personal information of nearly 150 million people. And now the Continue Reading
Led by California, U.S. State and Federal Lawmakers Increasingly Focus on Consumer Privacy
6th Edition: Trends in Marketing Communications Law The California Consumer Privacy Act The California Consumer Privacy Act (CCPA), a comprehensive state privacy law that was passed and amended in 2018, is at the forefront of a rapidly changing privacy landscape in the United States. The CCPA Continue Reading
Nevada Updates Privacy Law While New York Gets Ready
The Bottom Line California may have been the first to enact a comprehensive privacy law, but Nevada will be the first new law to become effective and will certainly not be the last. As evidenced by the updated Nevada law and the proposed New York law, companies may have to comply with Continue Reading
Ad Club Insider | CCPA Update: Blizzard of Bills to Amend Privacy Law Moves Forward in California Assembly
The marketing industry’s head is on a swivel these days, trying to digest and prepare for various new privacy laws. None have gotten more attention than the California Consumer Privacy Act (CCPA). The California Assembly’s Committee on Privacy and Consumer Protection has approved a host of bills Continue Reading
CCPA Update: Blizzard of Bills to Amend Privacy Law Moves Forward in California Assembly
The Bottom Line The marketing industry has been pleading for amendments to the CCPA and some helpful amendments have now been advanced. Should these amendments become law, they could offer some relief to the industry.Regardless, the industry is still awaiting the California Attorney General to Continue Reading