The influencer marketing industry continues to grow rapidly. Some expect influencers to be worth $10 billion collectively by 2020. The industry’s explosive growth has, on the one hand, fostered great innovation, including the increasing prevalence of virtual influencers, which are powered by Continue Reading
CCPA Update: Blizzard of Bills to Amend Privacy Law Moves Forward in California Assembly
The Bottom Line The marketing industry has been pleading for amendments to the CCPA and some helpful amendments have now been advanced. Should these amendments become law, they could offer some relief to the industry.Regardless, the industry is still awaiting the California Attorney General to Continue Reading
California Employee Non-Solicitation Provisions Face Unpredictability
The Bottom Line The California Court of Appeal rejected an employee non-solicitation provision for recruiters, and one federal court in California has taken a broad reading of that decision and concluded that all employee non-solicitation provisions are invalid. This development serves as a Continue Reading
CCPA Update: Preparing for the CCPA – 10 Things You Can Tackle Now
The Bottom Line In the ever-changing landscape of the U.S. privacy space, businesses should not take a wait-and-see approach when it comes to CCPA compliance. The ten action items outlined in this Alert will not only assist businesses with CCPA compliance, but may also assist with compliance with Continue Reading
Ad Club Insider | The California Consumer Privacy Act
The California Consumer Privacy Act (CCPA), a comprehensive state privacy law that was passed and amended in 2018, is at the forefront of a rapidly changing privacy landscape in the U.S. The CCPA broadly governs how businesses doing business in California handle personal information relating to Continue Reading
AdExchanger | Data Transparency Laws Are Coming. Are You Ready to Disclose?
Sir Francis Bacon is often credited with the phrase, “Knowledge is power.” It is commonly believed that people are better able to make informed decisions when they have all the information necessary to evaluate their options. US lawmakers are starting to believe the same applies to privacy and Continue Reading
As More States Legalize Marijuana, Advertising and Marketing Regulations Come Into Focus
The Bottom Line The advertising opportunities in this evolving industry are hard to ignore. However, with more opportunities comes more confusion, as state advertising regulations differ and the conflicts with the federal government become increasingly complicated. All participants in the Continue Reading
CCPA Update: California Public Forums and Other Proposed State/Federal Legislation
The Bottom Line Taken together, these legislative developments are indicative of the increasingly complicated and potentially confusing data privacy regime that lies ahead. What remains clear is that businesses that process personal information need to remain diligent about privacy and data Continue Reading
AdExchanger | California’s Anti-bot Law Raises the Stakes for the Use of AI Influencers
California Employers Required to Provide Sexual Harassment Prevention Training to All Employees by January 1, 2020
Update as of September 2019 The Bottom Line In further statutory recognition of the #MeToo movement, California — like New York — has implemented more stringent training requirements for employers. On September 30, 2018, California passed SB 1343, a bill requiring all California Continue Reading