TikTok’s owner ByteDance is reportedly developing a separate version of the app for the United States to comply with U.S. law and avoid a full ban — a move that could reshape the platform’s core experience. Jim Johnston, a partner in the Advertising + Marketing Practice Group at Davis+Gilbert, Continue Reading
As Federal and State Governments Take Action Against TikTok, What Should Brands and Agencies Know?
The Bottom Line In light of increased federal and state regulatory oversight, the potential reach of TikTok may begin to shrink.Brands and agencies should take steps to prepare for a government ban of TikTok Trendy social media app TikTok gained popularity during the COVID-19 pandemic and Continue Reading