Bottom Line Recent privacy developments on both sides of The Pond make it clear that targeted advertising is becoming more challenging in both the United States and Europe. The latest Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF) decision clarifies IAB Continue Reading
AdExchanger | How CPRA Treats “Cross-Context Behavioral Advertising” – And the Implications for Ad Tech
AdExchanger | What Does the CPRA Mean for Behavioral Advertising?
AdExchanger | The California Data Broker Registry’s Growing Significance for Ad Tech
AdExchanger | CCPA Makes the Digital Advertising Industry Feel Like Charlie Brown
IAB Provides Framework for CCPA
The Bottom Line As the ad tech industry struggles with how to comply with CCPA opt-out requests come January 1, 2020, the Interactive Advertising Bureau has proposed an industry framework to allow consumer opt-outs exercised on a publisher’s site to flow down to ad tech partners, thereby Continue Reading
AdExchanger | Data Transparency Laws Are Coming. Are You Ready to Disclose?
Ad Exchanger | Should Ad Tech Panic Over The California Privacy Protection Act Now Or Later?
AdExchanger | PII May No Longer Be The Third Rail Of Ad Tech
Davis+Gilbert, Evidon and Lewis Silkin Seminar | Ad Tech, Privacy and GDPR – The Time Is Now
As an industry driven by data, the ad tech industry has always focused on privacy issues in connection with its data collection and use practices, such as retargeting, profiling, analytics and cross-device tracking. Companies in the ecosystem have many legal and self-regulatory obligations in order Continue Reading