The Bottom Line Privacy and wiretapping laws like California’s Invasion of Privacy Act (CIPA), Massachusetts’s Wiretap Act (MWA), and the federal Wiretap Act (FWA) were originally designed to prevent unwanted eavesdropping on telephone calls. These laws, enacted before websites were Continue Reading
Choppy Waters: Recent Privacy Developments in Targeted Advertising on Both Sides of the Atlantic
Bottom Line Recent privacy developments on both sides of The Pond make it clear that targeted advertising is becoming more challenging in both the United States and Europe. The latest Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF) decision clarifies IAB Continue Reading
AdExchanger | How CPRA Treats “Cross-Context Behavioral Advertising” – And the Implications for Ad Tech
As the effective date for the California Privacy Rights Act (CPRA) approaches on January 1, 2023, players in the advertising industry are trying to figure out how this reworking of the California Consumer Privacy Act (CCPA) may impact them. Currently, the CCPA offers a form of safe harbor for Continue Reading
AdExchanger | What Does the CPRA Mean for Behavioral Advertising?
For the ad tech community, election day felt like deja vu. Less than a year after the California Consumer Privacy Act (CCPA) came into effect, the California Privacy Rights Act (CPRA) passed through a ballot initiative. Like its predecessor, the CPRA will have dramatic implications for the ad tech Continue Reading
AdExchanger | The California Data Broker Registry’s Growing Significance for Ad Tech
The California attorney general just released a final version of the regulations implementing the California Consumer Privacy Act (CCPA), and CCPA enforcement is still slated to begin on July 1. Before being finalized, the regulations were revised twice. The last round of revisions were adopted Continue Reading
AdExchanger | CCPA Makes the Digital Advertising Industry Feel Like Charlie Brown
The rollout of the California Consumer Privacy Act (CCPA) has been, perhaps, the most disjointed process for such a significant legal development in recent memory. While the latest revisions to the proposed draft regulations contain many positive developments, many in the ad tech industry can’t help Continue Reading
IAB Provides Framework for CCPA
The Bottom Line As the ad tech industry struggles with how to comply with CCPA opt-out requests come January 1, 2020, the Interactive Advertising Bureau has proposed an industry framework to allow consumer opt-outs exercised on a publisher’s site to flow down to ad tech partners, thereby Continue Reading
AdExchanger | Data Transparency Laws Are Coming. Are You Ready to Disclose?
Sir Francis Bacon is often credited with the phrase, “Knowledge is power.” It is commonly believed that people are better able to make informed decisions when they have all the information necessary to evaluate their options. US lawmakers are starting to believe the same applies to privacy and Continue Reading