The public relations industry continues to be extremely active in its M&A activity levels. In this article for PRWeek, Why First-Time Buyers Are Driving the PR Agency M&A Market, Davis+Gilbert attorneys Michael Lasky and Brad Schwartzberg discuss the findings of our Davis+Gilbert PR Industry M&A Activity Tracker. Diving into the details of who is buying and selling, and why.
One comment from Michael Lasky touched on the increased activity involving independent PR firms, “Many independents are in a healthy financial position, and very intentionally and strategically complementing their organic growth through mergers and acquisitions.”
Meanwhile, Brad Schwartzberg explained that reduced activity from PE firms is due to “an ever-increasing interest rate environment. Private equity firms tend to lever their transactions, which is why when interest rates are low, these firms are wildly competitive and driving up multiples.”
The article includes analysis and commentary on M&A deals through June 2024, with insights from leading PR executives on their recent activity.