Quick Details
- Date | October 28-30, 2024
- Location | Hotel Washington, Washington, D.C.
- Davis+Gilbert is a proud sponsor of PRovoke Media’s 2024 Global Public Relations Summit
On October 28, Samantha Rothaus, Partner, Advertising + Marketing, will moderate an Entrepreneurs’ Forum panel session entitled “PR in the Age of AI: Combining Human Creativity with Artificial Intelligence” featuring:
- Neby Ejigu (Senior Partner, Digital Transformation, FINN Partners)
- Anne Green (CEO, Principal, G&S Integrated Marketing Communications Group)
- Rebecca Honeyman (Co-Founder and Managing Partner, SourceCode Communications)
- Aaron Kwittken (CEO & Founder, PRophet)
The session will be kicked off by Michael Lasky, Partner/Chair, Public Relations Law, who will announce the results of an annual PR industry research study conducted by Davis+Gilbert.
Session Overview
It’s no longer about when – it’s about how firms of all sizes are harnessing the power of AI to transform message development, ignite creative ideas, shape strategy, and boost efficiency. Top industry leaders will dive into AI’s game-changing impact on business – from implementation strategies to risk reduction and mastering new approaches.
Discussion points will include:
- How should firms be thinking about using AI and machine learning tools in general, and Generative AI tools in particular?
- How can AI be used to elevate the strategic work of PR firms?
- What tasks can and cannot be automated by AI to make firms more efficient and better advisors to the clients?
- How are you approaching the discussion about AI usage with clients?
- What are the best ways to use human intelligence to maximize the benefit, and minimize the risk, presented by artificial intelligence?
- What are the smart tools to invest in right now and what are the pros and cons of building tools versus buying?
- What are some effective ways to operationalize the use of AI within a firm?