The PR industry saw a notable shift in M&A activity during 2025, with fewer total deals but a marked increase in larger transactions. As featured in this comprehensive article by PRovoke Media, Davis+Gilbert partners Michael Lasky and Brad Schwartzberg provide expert insights on the PR M&A landscape and what these patterns signal for the industry.
A few key data points and trends to follow:
- Almost 40% of deals involved firms with annual revenue exceeding $10 million, compared to just 27% in 2024
- There was a 7% increase in deals involving sellers with revenue over $25 million, signaling consolidation among major players
- Integrated and full-service agencies represented 26% of completed deals, making them the most sought-after acquisition targets
As Brad Schwartzberg, co-chair of Davis+Gilbert’s Corporate + Transactions Practice, notes: “While overall PR M&A activity has slowed compared to 2024, the deals we are seeing involve larger, more established sellers. This signals a shift toward consolidation among major players rather than smaller boutique acquisitions.”
The focus has clearly shifted to firms that can deliver comprehensive solutions in key sectors. Michael Lasky, chair of the Public Relations Law Practice at Davis+Gilbert, explains: “Data and technology are no longer optional — they’re essential drivers of value in PR M&A. Both our data and experience demonstrate that buyers are prioritizing agencies with advanced analytics, digital capabilities, integrated technology solutions and proprietary AI products. The reason is simple — these tools deliver measurable impact, and future-proof client strategies for what lies ahead in 2026.”
As the PR industry continues to evolve in 2026, Davis+Gilbert will continue tracking M&A trends to provide detailed analysis and industry insights.
Read the full article below.