Looking back on 2024, the M&A landscape in the public relations industry has been one to watch. As highlighted in this insightful article by PRovoke Media which showcases data provided from Davis+Gilbert, along with quotes from Michael Lasky and Brad Schwartzberg, a few key trends emerged:
- In 2024, 43 buyers — a remarkably high number — completed their first M&A acquisition in the PR sector. This consisted of 28 independent first-time buyers and 15 private equity or private equity backed first-time buyers into the PR M&A arena. These new entrants fueled almost half of this year’s deal activity.
- 2024 was the year in which independent buyers were incredibly active in using strategic M&A to augment their organic growth as they continued to enhance client service offerings, particularly in digital and social media.
- Sellers with specialties in healthcare/life sciences, technology, public affairs, and corporate and financial services completed the highest number of sell-side transactions in 2024.
- Higher volume of smaller deals in 2024 compared to 2023 (56% compared to 51%).
As we head into 2025, Davis+Gilbert will continue to monitor deal activity and share insights on industry trends that emerge. For more information, read the full article below.