Kanye West’s (aka Ye) recent fall from grace demonstrates the risks PR pros and marketers take when engaging with celebrity talent. Decisions of high-profile companies to halt ties with Ye demonstrate the need for a strong, well-drafted morals clause.
A morals clause is more than legal boilerplate; it is a vital consideration for PR pros when engaging endorsers and influencers. Communicators must understand how morals clauses work as they guide and represent companies and protect them from reputation damage and legal risk.