Quick Details
- Date: October 30, 2025
- Time: 1-2 pm
- Location: Webinar
Session Overview
Everybody loves a deal. For retailers, the price of a product is more than just what the customer pays – it is a promotional strategy. Sales, discounts, and markdowns convey to consumers that they are saving money and paying a uniquely low price. Meanwhile, charging added fees – often at the end of the transaction – makes the price seem lower, increasing initial consumer interest. Both of these practices have been under constant legal scrutiny, and with the imposition of significant tariffs on imported goods or components, brands are desperate for ways to pass through costs to consumers without increasing the price of a product.
Faculty will discuss the unique legal risks that retailers face when pricing their products, including:
- An overview of key laws regulating sales, discounts, “reference” pricing, and “free” products, including a discussion of recent cases and litigation trends
- An overview of recently imposed laws and regulations governing hidden fees and “drip” pricing
- A discussion of legal principles surrounding tariffs, including how to impose consumer charges to recover tariff costs
- A brief overview of “resale price maintenance” and “minimum advertised price” policies, including the antitrust background underlying the same
Speaker
- Louis DiLorenzo, Partner, Advertising + Marketing