Areas of Focus
“In complex transactions, I stay focused on the things that truly matter — my client’s business objectives and getting the deal done efficiently.”
Overview
Andrew Edelen structures and negotiates complex transactions that help advertising agencies and digital media and technology companies achieve critical business goals. His practical, strategic guidance lets them manage risks in mergers and acquisitions, equity financings, joint ventures, and strategic alliances.
Andrew advises on both the buy side and the sell side of M&A transactions, providing valuable perspective on the interests of all parties. Clients value his ability to pinpoint the most critical issues in purchase, shareholder, employment and operating agreements, including privacy, compliance and employee concerns as well as deal terms. He also frequently helps companies structure equity incentives for key employees, consultants, influencers and other business partners.
With experience advising both early-stage companies in formation and fundraising, and mature businesses making investments and acquisitions, Andrew provides valuable insights for clients throughout their life cycles. He focuses on efficient solutions and clear communication to ensure that they are fully informed when making important decisions. Andrew is particularly skilled at walking clients through complicated transactions, focusing on the issues that matter and the objective of getting deals done.
A business-minded counsellor, Andrew crafts pragmatic solutions that align with client goals. He adeptly coordinates resources across the firm as needed to address all aspects of complex scenarios.
Earlier in his career, Andrew was an associate at Simpson Thacher & Bartlett, where he represented private equity firms and public companies in significant M&A transactions.
Representative Experience
- Counseled a digital publishing company on its sale to a global media company listed on the London Stock Exchange, in exchange for cash and shares.
- Represented a B2B search engine and analytics platform in multiple financing rounds designed to help the company scale its proprietary search engine technology, accelerate product development, and grow its engineering and sales functions.
- Represented an online travel shopping company in strengthening its presence in Canada through the acquisition of the nation's largest vacation rental website.
- Represented a global advertising technology and gaming company on its $185 million acquisition of a New York-based mobile-first advertising platform from its publicly-traded owner. The purchase significantly expanded our client’s digital capabilities and U.S. operations, setting the groundwork for it to achieve its long-term goal of becoming an omnichannel platform.
- Represented a U.S. provider of marketing and software services for retail supplier data in its acquisition of two retail analytics solutions platforms. The acquisition allowed the client to expand its reach in the national market to over 2,500 consumer product brands, offering them support in optimizing inventory, merchandising and marketing strategies.
- Represented a global provider of branded packaging, trims, sensor technologies and supply chain solutions in connection with a strategic partnership with a leading private equity firm.
Insights + Events
Credentials
Education
- Duke University School of Law (J.D., magna cum laude, Order of the Coif, 2013)
- Editor-in-Chief, Law and Contemporary Problems
- Vassar College (A.B., 2005)
Bar Admissions
- New York