Quick Details
- Date | Wednesday, June 4, 2025
- Time | 3:30 PM ET
- Location | Webinar
On Wednesday, June 4, Samantha Rothaus (Partner, Advertising + Marketing) will join a panel discussion titled “Out of Sight, Out of Mind: The AI Visibility Crisis (And How To Overcome It).”
Session Overview
We’re in the midst of a visibility crisis.
Traffic drops are hitting brands left and right. Social media sites are throttling content that pulls users off platform. Traditional media institutions are shuttering or scaling back. AI-driven search, zero click, and dark social are reshaping how brands get seen—if they get seen at all. So, what happens if your customers can’t find you? Confusion sets in, and demand declines.
In the age of AI, the chief commodity isn’t depth; it’s breadth. The quicker that your audience can answer their question, the quicker they can ask another one—and cover more ground in less time. That push for immediacy is what AI accommodates. That’s also why showing up in AI has moved from a “nice to have” to an imperative. But what does appearing in AI entail? Where do audience preferences and the rule of law intersect?
In this exclusive roundtable discussion, panelists will explore:
- The current landscape for brand visibility and how AI has permanently altered it
- The evolving role of AI in creative ideation, production, and personalization
- Balancing automation with human creativity to maintain brand authenticity
- Navigating copyright, intellectual property, and ethical concerns in AI-generated content
- The role of PR and earned media in driving brand awareness and credibility for AI search
- The intersection of SEO and GEO (Generative Engine Optimization)
- Real-world case studies on how brands have driven bottom line success by optimizing for AI and changing user behavior
Speakers
- Samantha Rothaus, Partner, Advertising + Marketing
- Nik Barkley, VP of Brand Experience, PAN (Moderator)
- Jenn DeRango, Content Director, PAN
- Robert Rose, Chief Strategy Advisor, Content Marketing Institute