In 2024, the public relations and marketing communications sectors saw a 10% increase of M&A transactions compared to 2023, ending the year with a total of 99 completed deals.
O’Dwyer’s Public Relations News referenced data from Davis+Gilbert’s PR/Earned Media M&A Activity Tracker in a recent article breaking down trends in the industry. The article also includes insights from partners Michael Lasky and Brad Schwartzberg discussing the notable uptick in M&A activity within the public relations and marketing communications sectors.
In 2024, we saw an influx of first-time buyers, accounting for close to half of all activity. Michael states that “Understanding who these new players are, what they are seeking to achieve, and what made them attractive to sellers is critical as we look to 2025.”
The active M&A scene is reflective of an overall growth trend within the industry. “Supplementing an effective growth plan through strategic M&A has proven to be very successful, and there are no indicators that this trend will pause in 2025,” Brad explains.
For more details on the M&A deals in the marketing and communications sector, read the full article below.