James Johnston, Davis+Gilbert Advertising + Marketing partner, will speak at the New York City State Bar Association’s webinar “Marketing and Advertising Law in a Rapidly Changing Social/Digital Media Environment,” at a session titled “Sports Marketing, Sponsorships, Olympics & Ambush Marketing Challenges,” on May 15.
Conference Overview
In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace. Topics to be discussed include:
- Latest Developments on Sweepstakes Skill Contests & Simple and Complex Promotions on the Key Platform
- New Developments in Influencer Marketing and the FTC Endorsement Guides
- California and Other Privacy Challenges to Digital Marketing and Data Use
- Sports Marketing, Sponsorships, Olympics & Ambush Marketing Challenges
- Untangling Social Media and User Generated Content
- False Advertising Litigation & Class Actions
- Loyalty Programs