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New York City Bar Association | Kids, Teens and the New Rules of Engagement: COPPA, CARU and Youth Marketing in 2026

Quick Details

  • Date: May 20, 2026
  • Time: 9:05 – 9:30 am
  • Location: Webinar

Session Overview

Marketing to kids and teens is facing unprecedented scrutiny. Enforcement is increasing, privacy laws are expanding, and brands are navigating new risks across social media, gaming and creator-driven content. This session provides a practical roadmap for understanding the latest developments and preparing for what’s ahead.

We will cover:

  • The evolving enforcement landscape for privacy and advertising with respect to children and teens 
  • COPPA and CARU developments every practitioner should know
  • Risks and best practices for advertising in gaming and immersive platforms
  • Child and teen influencer marketing: disclosures, contracts and compliance
  • Practical strategies to help brands stay ahead of regulatory expectations

Speaker