The Quick Details
- Date: Wednesday, September 17, 2025
- Time: 9:45 am – 10:35 am (ET)
- Location: Conrad Washington DC
Davis+Gilbert is a proud sponsor of the BBB National Programs Advertising Division’s (NAD) Annual Conference to be held in Washington, D.C. on September 16-17, 2025. As a member of the annual conference planning committee, Ronald Urbach, Davis+Gilbert Advertising + Marketing partner/co-chair, will moderate a session entitled “Hot Topics – AI and Evolving Technologies – Today, Tomorrow and the Future.”
Session Overview
Applying traditional advertising law principles to AI and new technologies can be challenging. This panel will explore key issues and future considerations, including recent NAD decisions and regulatory actions, as well as consider the interplay between AI and claim interpretation, substantiation, materiality, product demonstrations, and more.
Speakers
- Ronald Urbach, Partner, Davis+Gilbert LLP
- Thomas Ishmael, Assistant Vice-President, Sr. Legal Counsel, AT&T Mobility & Entertainment
- William Frazier, Attorney, National Advertising Division, BBB National Programs
- Laura Protzmann, Attorney, National Advertising Division, BBB National Programs