As expected in 2024, new privacy legislation will be making life more complicated for advertisers. 12 states have enacted comprehensive consumer privacy laws in recent years, and even more have introduced privacy bills on specific issues. Gary Kibel, Privacy + Data Security partner, was quoted in the Marketing Brew article, “Expect Enforcement of Consumer Privacy Laws to Ramp up in 2024” weighing in on the issue and addressing what to expect as we start the new year.
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