In the current age of social media, advertising agencies and brands have been reaping the benefits of working with paid influencers to endorse and help market their products. But even in light of this, traditional celebrity endorsement and spokesperson deals are still alive and well. As the divide between “celebrities” and “influencers” has shrunk in recent years, the approach to negotiating these agreements and managing these evolving partnerships has also shifted.
This session will feature speakers from the talent and influencer agencies WME and ITB Worldwide to help explore the key legal and business issues facing brands today when negotiating with, and ultimately partnering with, famous – and internet-famous – endorsers.
- Distinguishing between “influencers” and “celebrities,” and differing approaches for long-term versus short-term endorsement relationships
- How morals clauses (and reverse morals clauses) are viewed in the #MeToo era
- Negotiating key business terms (such as approvals and exclusivity) in view of a partnership’s practical realities
- Maria Conti, Vice President, ITB Worldwide
- Jeff Googel, Partner, WME
Davis & Gilbert LLP Speakers
Registration and Cocktail Reception: 6:00 – 6:30 p.m.
Seminar: 6:30 – 7:30 p.m.
Cocktails and Networking: 7:30 – 8:30 p.m.
Legal CLE Credits: 1.0
Target Audience: Senior management, in-house counsel, and advertising and marketing executives. These seminars are also appropriate for both newly admitted and experienced attorneys.
1740 Broadway, 19th Floor
New York, NY
(Between 55th and 56th Streets. Please note: The building is currently under construction. The main entrance is now around the corner on 56th Street.)
RSVP by: November 20, 2019 to Carly Silverman / firstname.lastname@example.org / 646 673 8318