Quick Details
- Date | November 8, 9:30 AM CST
- Location | New Orleans, LA
Presenter
- Samantha Rothaus, Partner, Advertising + Marketing
Session Overview
From technology, to politics, to culture: our rapidly changing business and consumer landscape also inevitably means changes in the law.
In this session, titled “Changing Times Mean Changing Laws: What PR Agencies Need to Know Now,” Samantha will discuss various topics including:
- Proper classification of agency staff, and new limitations on non-compete restrictions
- Use of Generative AI technology – for internal and external purposes
- Influencer-driven campaigns and incentivized consumer reviews
- Marketing communications on social/cultural matters like politics, the environment, and sustainability
- Properly allocating risk in client contracts