On September 9, Davis+Gilbert Advertising + Marketing partner Brooke Erdos Singer will speak during a webinar titled “Evolving Restrictions on the Use of Corporate Branding” hosted by the International Advertising Association, in cooperation with the Global Advertising Lawyers Alliance.
Session Overview
As governments wrestle with how to encourage healthy eating and other habits and how to promote socially responsible behavior, they often turn to restrictions on how brands can market themselves, such as through plain packaging, restrictions on the use of trademarks and characters, and other rules.
This webinar will look at how governments around the world are regulating how brands can market a wide variety of products, including alcohol, tobacco, and drugs, how they can market to children, and how social concerns also impact the ability of brands to use long-standing trademarks.