Every fashion and beauty brand, whether an emerging direct-to-consumer player or a heritage house, is built on its identity, reputation and consumer connection. At Davis+Gilbert, we partner with clients to protect, monetize, and elevate these assets at every stage of the brand lifecycle. We act as outside general counsel or as an extension of in-house legal, brand and marketing teams, tailoring our role to each client’s business goals.
We represent fashion, beauty, wellness and lifestyle companies on matters involving fashion review and clearance, advertising compliance, influencer and celebrity endorsements, product labeling and claims and intellectual property protection. Whether launching a new brand or product line, drafting and negotiating a wide range of commercial agreements (including licensing and collaboration agreements, talent and influencer contracts, sponsorship deals and production agreements), or handling contentious matters such as responding to a class action or resolving a trademark dispute, our team delivers practical judgment backed by deep industry knowledge.
In today’s social-driven marketplace, we counsel clients on the front end of risk, designing compliant promotions, auto-renewal programs, and influencer campaigns, while also securing rights for user-generated content and licensing agreements. When regulators such as the FTC, FDA, NAD or state attorneys general challenge advertising or claims, we represent brands throughout investigations, disputes and negotiated settlements, leveraging our strength across advertising, privacy, product safety and intellectual property.
The team clears and secures business names, brand names, designs, and logos, ensuring that new launches and creative assets are protected from the outset. They conduct comprehensive brand and fashion reviews for new product releases, monitor against the unauthorized use of trademarks and the sale of infringing goods, and take prompt action to safeguard brand integrity.
From indie skincare and cosmetics brands to international fashion and beauty leaders, Davis+Gilbert provides strategic guidance that helps clients anticipate regulatory scrutiny, protect brand reputation and achieve long-term growth.
