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Trends in Marketing Communications Law - April 13, 2022

COVID-19’s Impact on Commercial Productions

8th Edition: Trends in Marketing Communications Law

Ever since COVID-19 was declared a global pandemic in March 2020, it would be an understatement to say that the world has changed.

In particular, the world of producing advertising content has certainly changed significantly. Production of commercials, film and television shows all paused for a brief period that felt like a lifetime during the
spring 2020. As production activities slowly began to resume in summer 2020, a number of new and continually evolving protocols, best practices and expectations have emerged.

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