With the presidential election underway, concerns around the misuse of artificial intelligence (AI) influencing voter perceptions are widespread. In this Compliance Week article, Davis+Gilbert Advertising + Marketing partner Samantha Rothaus was quoted multiple times regarding the current legal landscape of AI use in political advertising and how companies and advertisers should be extra careful when using or handling AI-generated content. Regulators are increasingly focused on ensuring authenticity in advertising, both in the context of political ads as well as traditional marketing content, pointing out that misleading claims could have serious consequences for advertisers.
Samantha emphasizes that: “Regulators are clear that if advertisers depict a product in a way that is not authentic, or make claims that aren’t supported in reality, the question of materiality comes into play.”
This article explores the steps federal and state regulators are taking to mitigate AI misuse in political advertising.
For more on AI’s role in elections and Sam’s insights, read the full article below (subscription required).