Since the early 2000’s, the family and child influencer industry has grown tremendously. Following two decades of explosive growth in this trend, lawmakers across the country are stepping in and attempting to regulate it.
Davis+Gilbert Advertising + Marketing partner Allison Fitzpatrick was quoted in Business Insider speaking on the significance of state laws protecting child influencers and where she believes the industry is headed.
Come July in Minnesota, children under the age of 14 will not be able to “work” in content. If parents are found in violation of this rule, children are entitled to sue for all the money made from the content. Allison warns “parents better start following these laws,” further explaining that “at some point, their child can sue them if they do not take these steps.”
With the massive demand for family vlogging content, Allison doesn’t expect these laws to dramatically change the creation or consumption of child influencer content. “I don’t see these laws stopping the momentum that has taken place in the industry with respect to child influencers,” Allison explains.
To read more about the evolving legal landscape of child influencers, read the full article below.